MARKETPLACE BLOG

3 min read

The Ultimate Guide to Amazon's European Shipping Options for Sellers

Chris Sheldon: 5/28/25 7:00 AM

In today's competitive e-commerce landscape, choosing the right fulfillment strategy for your Amazon business can significantly impact your European...

3 min read

Amazon Summer Beauty Event 2025: Key Trends and Takeaways

Sarah Ward: 5/23/25 1:55 PM

Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this...

1 min read

The Marketplace Change Tracker: The Only Source You Need for All Marketplace Updates

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

1 min read

Podean Wins Hyer’s 2025 Breakthrough Culture Award

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

1 min read

Walmart's Strategic Pivot: Abandoning Retail Media Tech Ambitions

Chris Sheldon: 5/14/25 7:07 AM

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

1 min read

Amazon’s Buy With Prime: The Hidden Growth Hack for DTC Brands

Chris Sheldon: 5/12/25 9:00 AM

Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....

2 min read

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

1 min read

Amazon’s Fee Shift: Big Win for EU Apparel Brands

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

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WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

1 min read

Now Live: Global Amazon Media Report – Q1 2025

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

1 min read

Podean Unveils Consulting Division

We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...

1 min read

Amazon S-Team: A Growth Strategy

Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...

1 min read

Positive Energy Fuels Podean

Introducing Podean’s New People Brand: Powered by Positive Energy ⚡ We’re thrilled to officially unveil our new people brand — one that’s been part...

2 min read

2025 Marketplace Marketing Trends

As we look ahead in 2025, it's clear that the digital commerce world will continue to evolve rapidly. From a shift towards profitability over growth...

1 min read

The Global Media Report: What Q4 Tells Us About the Year Ahead

The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...

1 min read

BFCM Sales Surge: What’s Next?

In today’s e-commerce landscape, one-day sales events are a thing of the past. What used to be a 24-hour shopping frenzy has now evolved into a...

2 min read

Unlock Turkey 12 Success with AMC

2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...

2 min read

Improving Brand Store Conversions

The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...

2 min read

What retail metrics should you care about?

Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...

2 min read

How to Leverage Retail Audiences on Amazon

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...

2 min read

Turning Negative Reviews into Positive Opportunities

If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...

2 min read

Podean Launches in Brazil

E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...

5 min read

Don’t Worry About the New Amazon Inbound FBA Fee

Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.

2 min read

Amazon and Walmart in Close Competition in Latest Marketplace Polling

In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...

1 min read

Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...

2 min read

Podean’s unBoxed 2023 Recap: Day 1

unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...

1 min read

Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f....

3 min read

Podean Turkey launches & unveils ecommerce research

Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...

2 min read

Danone Head of Media – Alejandro Castillo Merediz – joins Podean as LATAM Managing Director

Podean is pleased to announce the appointment of Alejandro Castillo Merediz as Managing Director of Latam.

1 min read

LiveCraft streaming studio opens in LA

LiveCraft Studios, the production wing of LiveCraft, has officially launched as of March 2nd, 2022.

4 min read

The 7 keys for improving your brand’s CX on Amazon

This article was originally published by The Drum on March 16, 2022.

1 min read

Podean Wins the Drum Startup Agency of the Year Award

We’re thrilled to announce that Podean has won the Drum’s Startup Agency of the Year Award!

4 min read

As Amazon shifts its focus, brands need to do the same

This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.

5 min read

Amazon Explained: Virtual Bundles

The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase...

2 min read

Amazon Seller Central FBA Stock Challenges – What Brands Need to Know And Do

What is happening:

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Amazon Explained: Amazon Posts

Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...

3 min read

5 Reasons to Opt for Self-Service over Managed-Service for Amazon DSP and OTT

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...

5 min read

6 Prime Challenges For Brands Selling On Amazon

This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.

13 min read

Ultimate Guide To Amazon Acronyms (UGTAA)

Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...

4 min read

Paying an agency on sales sounds like a good idea. 13 reasons why it isn’t.

How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon

3 min read

Amazon Explained: What is Brand Registry?

There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...

1 min read

LiveCraft – Connecting Brands With Generation Live

We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for...

6 min read

Everything marketers need to know about hiring an agency to grow their business on Amazon

This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.

4 min read

Amazon Explained: What Is Amazon Live?

The sheer breadth and scale of Amazon means there’s an ever-growing number of ways for brands to reach consumers, whatever their product and at...

2 min read

Podean Launches In LATAM With Fernando Silva

January 19, 2021

2 min read

Podean Secures Merkle’s Amazon And E-Retail Lead As Global Media Head

January 12, 2021

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Amazon Explained: Badges

What badges should your brand and products be striving for?

4 min read

Amazon Explained: Amazon Attribution

Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...

6 min read

Amazon Explained: Reviews

Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...

2 min read

Podean Launches “Go Global” Sales Acceleration Program

Podean announces the launch of Go Global, a sales acceleration program to help brands leverage Amazon’s global infrastructure and audience as a...

2 min read

Podean builds Amazon Store for Sports League

The National Rugby League, better known as the NRL, is a major Australian sports league that features 16 teams across Australia and New Zealand. NRL...

6 min read

Questions To Ask An Amazon Agency Before You Hire

The world of Amazon is in a permanent state of flux, but one thing remains constant for the brands that sell and advertise on it: Amazon is unlike...

6 min read

Amazon Explained: DSP Targeting Capabilities

Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...

4 min read

Interesting Amazon Partnerships

If, as the old saying goes, it’s lonely at the top, then you’d imagine Amazon to be as isolated as it gets. In fact, the story of Amazon’s success...

3 min read

Amazon Explained: Stores

What is an Amazon Store?

4 min read

What’s Next For Amazon In…Video

In the last few years Amazon has steadily, if not exactly quietly, built a powerful and wide-ranging portfolio of video services, from Prime Video...

2 min read

Podean launches in the Middle East

Podean has officially launched in the Middle East with our new regional headquarters in Dubai now operational. Podean is the first independent global...

4 min read

Amazon Explained: Bricks & Mortar

The effects on old-world commerce

2 min read

Amazon Explained: A+ Content

Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...

4 min read

Amazon Explained: Its Philanthropy

Amazon has been making headlines lately, and not just for skyrocketing share values and Jeff Bezos’s growing wealth.

4 min read

Amazon Explained: Twitch

In the second quarter of this year, a record 7.6 billion hours of gaming streams were watched online according to live streaming data analysts Stream...

1 min read

A Timeline Of Amazon Devices

We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like...

1 min read

Podean mentors Launchpad Grants winners

As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive...

1 min read

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...

1 min read

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...

4 min read

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.

3 min read

Global Supply Chain – The Challenges

There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...

5 min read

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.

1 min read

A+ Premium Innovation: Niki’s

Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...

4 min read

A Brief History Of Amazon

When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...

4 min read

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage.

1 min read

Business Insider Identifies Podean As A Leading Amazon Agency

Business Insider Identifies Podean As A Leading Amazon Agency

4 min read

Jeff Bezos’s S-Team: The senior execs leading Amazon through Covid-19

The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company...

6 min read

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but...

1 min read

Guess Prime Day 2020 For Charity

Guess the date Amazon Prime Day 2020 commences and its duration. If you win, Podean will donate $250 to a Covid-19 charity of your choosing.

1 min read

Experience the Podean #wfh Playlists

We’ve produced 2 playlist for our team, clients, partners and friends whilst many of us now work from home. Check them out and we’d love your...

Brands are supporting Covid-19 efforts

It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response.

3 min read

Our POV on Amazon during Covid-19

18TH March, 2020

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Podean launches Europe office

Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London.

2 min read

Podean launches Journey™ media planner

12th February 2020

A very merry Podean Xmas – and thankyou

3 min read

Amazon Explained: Retail Readiness

The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...

5 min read

Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...

1 min read

Travis Johnson joins Podean

Podean, the Amazon and marketplace marketing agency, is excited to announce the addition of Travis Johnson as partner, reuniting with Podean’s...

3 min read

Podean launches Australian office

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A Guide To All (Current) Amazon Devices

Amazon isn’t only an online marketplace anymore. The company also makes and offers a large variety of electronic devices that are entirely...

1 min read

Do more badges make it easier or harder for shoppers?

A key tenet of Amazon is their customer obsession, which manifests itself in many ways.

4 min read

Has Amazon Prime Been Fueling The Growth Of The Subscription Economy

Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in...

3 min read

What is Amazon Live?

Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...

5 min read

Is Email The Amazon Marketers Secret Weapon?

Getting customers into your selling funnel is one of the most vital tasks for any Amazon seller. There are dozens of effective ways to grab potential...

3 min read

Podean’s Founder & CEO On His New Book – Amazon For CMOs

Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a...

4 min read

The Future of Voice

We are seeing a massive shift toward voice controlled AI technology as companies aim to provide a more perceptive and user-centric experience for the...

3 min read

Amazon moving into the auto business?

What does the future of car retailing look like, and what role could Amazon play?

4 min read

Amazon Explained: What is Fulfilled by Amazon (FBA)?

Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by...

3 min read

“Alexa, where are you?” Answer: “I’m in 100 million devices”

In today’s world, it seems like everything has some sort of AI or smart technology built into it. With top companies like Amazon, Google, and Apple...

4 min read

Twitch-ing For Advertisers

Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and...

3 min read

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...

3 min read

A Short History Of Amazon Advertising Part 2: 2017 to Now

In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...

2 min read

A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...

4 min read

“Alexa… what are the best branded skills?”

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...

4 min read

Alexa, what are the best branded skills?

Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...

3 min read

Amazon Explained – Amazon Working Backward

When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...

3 min read

Top 10 Blogs For Amazon Marketing Professionals

Amazon is a goldmine of sorts, turning nearly everything it touches into gold.

4 min read

Our Not-so-secret Weapon: The Podean Sales Accelerator

Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...

3 min read

Amazon Explained: What is the Amazon “Narrative”?

In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting.

6 min read

Amazon Selling 101: Top 20 Tips for Selling on Amazon (11-20)

Insights from the Podean Marketplace Intelligence Team Most people think that when they buy something on Amazon, they’re buying it from Amazon...

6 min read

Amazon Selling 101: Top 20 Tips for Selling on Amazon (1-10)

Insights from the Podean Marketplace Intelligence Team What are some keys to success? Every single day, more and more people begin selling products...

4 min read

Top 10 Must-Attend Amazon & E-commerce Events

Insights from the Podean Marketplace Intelligence Team It can be challenging to stay relevant while running an e-commerce business in today’s online...

2 min read

Amazon Explained – The Flywheel

Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon CEO and founder, Jeff Bezos has taken hold of a...

5 min read

A Beginner’s Guide to Sponsored Products

Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon sellers must use every tool in the box to function in...

4 min read

Amazon Explained – The Day 1 Mentality

Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become...

3 min read

Amazon or your DNA: What knows you better?

As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to...

4 min read

Alexa – The Ultimate Trojan Horse?

Amazon typically keeps its numbers close its chest. But exactly how many prime subscribers there are, how many people use Amazon music, how many...

6 min read

How to Launch a New Agency by Using Fancy Buzzwords

Every now and then, we hear noise in our industry about a new agency launching and making bold claims of being a new breed. Experienced founders...