Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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2 min read
Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing partner, Podean has earned awards from Amazon's partner program, Digiday, The Drum, and Hyer, across...
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2 min read
John Warren: 09/11/2026
It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...
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3 min read
John Warren: 08/26/2026
Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic...
2 min read
Anna Zererova: 08/24/2026
If your Q4 Amazon strategy relies on last year’s holiday performance and a gut feeling, you’re taking an expensive gamble.
1 min read
Victoria Bennett: 08/18/2026
What was social media's role in eCommerce?
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9 min read
Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns...
4 min read
Jordan West: 08/12/2026
If your brand is working with us on TikTok Shop, or you're still trying to figure out where TikTok Shop fits into your business, I want to take a few...
8 min read
Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands...
2 min read
Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...
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2 min read
Daniela Rincon: 07/28/2026
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
2 min read
John Warren: 07/27/2026
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
3 min read
Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...
3 min read
Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce...
2 min read
Michael Seymour: 07/14/2026
Every Prime Day, the headlines focus on one number: sales.
8 min read
Quick Guide: Five international marketplace expansion consultants for global retail media growth Podean: The leading global marketplace agency for...
3 min read
Danielle Waller: 06/29/2026
Global brands have spent decades refining how they localize traditional media, adapting TV spots and adjusting messaging by marketplace. Then they...
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3 min read
What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...
4 min read
What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...
2 min read
John Warren: 06/23/2026
This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.
2 min read
We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...
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John Warren: 06/16/2026
Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...
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Some hires change the headcount. This one changed the platform.
2 min read
Alexa Dymek: 06/09/2026
At Podean, we're a global team united by one goal: delivering exceptional results for our clients. As a leading marketplace marketing agency with...
7 min read
Style Note eCommerce — Always written as eCommerce in headers and titles, and ecommerce when used inside a sentence.
1 min read
How to build a promotional pricing strategy on Walmart that supports multi-marketplace growth. One of the biggest challenges for brands selling on...
4 min read
Walmart is the fastest-growing retail media network in the US. Brands that want to win need more than a generalist partner; they need specialists who...
2 min read
Target's annual Partner Summit arrived with a distinctly different energy. New leadership didn't just present a roadmap — they opened with candor,...
2 min read
Amazon’s Sponsored Ads ecosystem is evolving — and recent data points to a clear algorithmic shift. Beginning in mid-2025, Auto campaigns and Broad...
2 min read
Walmart’s Summer High Traffic Event, Walmart Deals, has become one of the most important moments of the year for brands selling on the platform. With...
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3 min read
Which day of the week do we tend to see the highest sales on Amazon? Selling on Amazon continues to get more competitive, so identifying and...
4 min read
Raphael Elan: 04/30/2026
Consumer Week in Brazil has evolved beyond being just a promotional date to become one of the most strategic moments in the national retail calendar....
1 min read
As Cartbloom heads into year two, we want to start with gratitude. Thank you to every brand that trusted us early. Your growth over the past twelve...
1 min read
We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...
2 min read
Raphiel Bacar: 04/21/2026
Q1 is traditionally one of the quieter periods in the retail calendar, especially coming off the intensity of the holiday quarter. By comparison, it...
2 min read
Diana DeVita: 04/15/2026
It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year....
4 min read
Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.
3 min read
What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...
3 min read
What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...
3 min read
Unlocking Growth with Amazon Marketing Cloud Reports Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go...
2 min read
Does the time of day your ad is shown have an impact on performance? YES. We pulled Amazon Marketing Stream data (10 billion impressions) to review...
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On Amazon, where marketing and selling move fast, creativity and speed go hand in hand. Without both, even the best ideas struggle to break through.
2 min read
From Search Bars to ‘Conversations’ The way we shop online is changing.
2 min read
Managing multiple marketplace accounts can feel overwhelming for brands navigating global ecommerce. Every platform has its own audience, search...
2 min read
Retail Intelligence Meets Programmatic Precision Amazon DSP is powerful. But without the right structure, expertise, and retail alignment, it can...
2 min read
Where Brands Should Be Selling in 2026: US, UK, China, MENA, LATAM, Brazil & Australia Global ecommerce is no longer defined by one dominant...
2 min read
On February 13th, 2026, Podean acquired Ad Advance, supported by Mountaingate Capital, expanding its global capabilities.
3 min read
OFFICIAL PRESS RELEASE
2 min read
Amazon just changed the rules of the game, and most sellers are still playing by the old ones.
2 min read
Jerilee David: 01/28/2026
As Amazon gets more competitive, brands face a familiar question: Should we build an in-house Amazon team or partner with an Amazon agency?
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2 min read
It’s the start of a new year, and with 2026 underway, now is the perfect time to look back at how 2025 closed and what the full year revealed about...
2 min read
In our latest research on the beauty ecommerce market, we explore the shifts reshaping the industry and get inside the mind of the modern beauty...
1 min read
Black Friday and Cyber Monday are officially in the books. We’ve made it past the BFCM period, or what we marketers often call “Turkey 5”. This...
2 min read
As ecommerce continues to evolve at record speed, brands are looking for partners who can master the complexity of Amazon, embrace retail media, and...
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2 min read
About WaterWipes WaterWipes is a globally trusted leader in wipes and baby care, renowned for its dedication to creating wipes made with safe and...
5 min read
In the ever-evolving digital marketing space, a phenomenon has been quietly reshaping the way brands connect with consumers. It is called retail...
1 min read
Kate Frankel: 11/03/2025
As we inch closer and closer to the Q4 tentpole events and the busy holiday shopping season, it is important for Amazon sellers to ensure that all of...
1 min read
The latest quarter from Amazon shows the eCommerce giant firing on all cylinders, recording one of its most profitable periods in years. Operating...
4 min read
As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
2 min read
With Prime Big Deal Days wrapped up, we’re officially in the busiest and most competitive shopping period of the year. For Amazon sellers and...
1 min read
Amazon has announced updates to its US Referral and Fulfillment by Amazon (FBA) fees, effective January 15, 2026. This marks the first adjustment...
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2 min read
ChatGPT recently surpassed Wikipedia in traffic, ranking as the fifth most-visited site in the world. With consumers increasingly turning to...
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2 min read
Winning on Amazon isn’t about luck. It’s about having the right strategy and consistent investment in optimization. But the question is, how do you...
4 min read
As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
2 min read
The results are in! Podean has officially been announced as a finalist in the Full Funnel Advertising APAC category of the 2025 Amazon Ads Partner...
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1 min read
Podean is delighted to announce the appointment of Kim Reisen as Senior Director, Marketplace Media. With nearly 10 years of experience in ecommerce...
3 min read
Cassidy Ryan: 09/09/2025
It seems like just yesterday we were cooling down after the inaugural 4-day Summer Prime Day marathon. As with many things, a successful Q4 and HVE...
2 min read
Lauren Williamson: 08/27/2025
Selling on Amazon EU presents a great opportunity to access one of the world's largest and most diverse e-commerce markets. With 27 countries in the...
4 min read
Podean, the leading global marketplace agency and recipient of Amazon’s coveted “Global Expansion Award”, announced the strategic acquisition of...
2 min read
Josie Baenen: 08/13/2025
What is a Brand Store & Why Should I Have One? Brand Stores are a key element to a brand's presence on Amazon. It allows sellers to create a one-stop...
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5 min read
As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
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3 min read
Apparel is no longer just about style; it’s about experience, accessibility, and relevance in an always-on, always-online world. With US consumers...
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2 min read
Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From...
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3 min read
Every year, hundreds of millions of shoppers click “Buy Now” during Prime Day and similar mega-sale events, but few see the months of work behind...
6 min read
As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
2 min read
Great content doesn’t just magically happen. Despite the popular belief that creative genius strikes at any moment, the truth is that great work is...
2 min read
Jennifer Ketler: 06/18/2025
Amazon's profitability is a lot like mountain biking.
4 min read
Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer...
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2 min read
While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.
3 min read
Chris Sheldon: 05/28/2025
In today's competitive e-commerce landscape, choosing the right fulfillment strategy for your Amazon business can significantly impact your European...
3 min read
Sarah Ward: 05/23/2025
Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this...
1 min read
In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...
1 min read
Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...
1 min read
Chris Sheldon: 05/14/2025
In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...
1 min read
Chris Sheldon: 05/12/2025
Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....
2 min read
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
1 min read
Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...
1 min read
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
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Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
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We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
1 min read
Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...
1 min read
Introducing Podean’s New People Brand: Powered by Positive Energy ⚡ We’re thrilled to officially unveil our new people brand — one that’s been part...
2 min read
As we look ahead in 2025, it's clear that the digital commerce world will continue to evolve rapidly. From a shift towards profitability over growth...
1 min read
The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...
1 min read
In today’s e-commerce landscape, one-day sales events are a thing of the past. What used to be a 24-hour shopping frenzy has now evolved into a...
2 min read
2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...
2 min read
The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...
2 min read
Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...
2 min read
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
2 min read
If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
2 min read
E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...
5 min read
Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.
2 min read
In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...
1 min read
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
2 min read
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
1 min read
Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f....
2 min read
Podean is pleased to announce the appointment of Alejandro Castillo Merediz as Managing Director of Latam.
1 min read
LiveCraft Studios, the production wing of LiveCraft, has officially launched as of March 2nd, 2022.
4 min read
This article was originally published by The Drum on March 16, 2022.
1 min read
We’re thrilled to announce that Podean has won the Drum’s Startup Agency of the Year Award!
4 min read
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
5 min read
The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase...
2 min read
What is happening:
2 min read
Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...
5 min read
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.
13 min read
Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...
3 min read
There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...
1 min read
We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for...
6 min read
This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.
4 min read
The sheer breadth and scale of Amazon means there’s an ever-growing number of ways for brands to reach consumers, whatever their product and at...
4 min read
Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...
6 min read
Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...
2 min read
Podean announces the launch of Go Global, a sales acceleration program to help brands leverage Amazon’s global infrastructure and audience as a...
2 min read
The National Rugby League, better known as the NRL, is a major Australian sports league that features 16 teams across Australia and New Zealand. NRL...
6 min read
Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...
4 min read
If, as the old saying goes, it’s lonely at the top, then you’d imagine Amazon to be as isolated as it gets. In fact, the story of Amazon’s success...
2 min read
Podean has officially launched in the Middle East with our new regional headquarters in Dubai now operational. Podean is the first independent global...
2 min read
Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...
4 min read
Amazon has been making headlines lately, and not just for skyrocketing share values and Jeff Bezos’s growing wealth.
4 min read
In the second quarter of this year, a record 7.6 billion hours of gaming streams were watched online according to live streaming data analysts Stream...
1 min read
We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like...
1 min read
As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive...
1 min read
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
1 min read
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
3 min read
There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
4 min read
When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
1 min read
Business Insider Identifies Podean As A Leading Amazon Agency
4 min read
The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company...
1 min read
Guess the date Amazon Prime Day 2020 commences and its duration. If you win, Podean will donate $250 to a Covid-19 charity of your choosing.
1 min read
We’ve produced 2 playlist for our team, clients, partners and friends whilst many of us now work from home. Check them out and we’d love your...
It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response.
2 min read
Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London.
3 min read
The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...
5 min read
The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...
1 min read
Podean, the Amazon and marketplace marketing agency, is excited to announce the addition of Travis Johnson as partner, reuniting with Podean’s...
1 min read
A key tenet of Amazon is their customer obsession, which manifests itself in many ways.
4 min read
Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in...
3 min read
Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...
3 min read
Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a...
4 min read
We are seeing a massive shift toward voice controlled AI technology as companies aim to provide a more perceptive and user-centric experience for the...
3 min read
What does the future of car retailing look like, and what role could Amazon play?
4 min read
Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by...
3 min read
In today’s world, it seems like everything has some sort of AI or smart technology built into it. With top companies like Amazon, Google, and Apple...
4 min read
Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and...
3 min read
Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...
3 min read
In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...
4 min read
Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...
4 min read
Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...
3 min read
When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...
3 min read
Amazon is a goldmine of sorts, turning nearly everything it touches into gold.
4 min read
Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...
6 min read
Insights from the Podean Marketplace Intelligence Team Most people think that when they buy something on Amazon, they’re buying it from Amazon...
4 min read
Insights from the Podean Marketplace Intelligence Team It can be challenging to stay relevant while running an e-commerce business in today’s online...
2 min read
Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon CEO and founder, Jeff Bezos has taken hold of a...
5 min read
Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon sellers must use every tool in the box to function in...
4 min read
Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become...
3 min read
As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to...
4 min read
Amazon typically keeps its numbers close its chest. But exactly how many prime subscribers there are, how many people use Amazon music, how many...
6 min read
Every now and then, we hear noise in our industry about a new agency launching and making bold claims of being a new breed. Experienced founders...
Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing partner, Podean has earned awards from Amazon's partner program, Digiday, The Drum, and Hyer, across...
Read More
It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...
Read More
Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic...
Read More
If your Q4 Amazon strategy relies on last year’s holiday performance and a gut feeling, you’re taking an expensive gamble.
Read More
Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns...
Read More
If your brand is working with us on TikTok Shop, or you're still trying to figure out where TikTok Shop fits into your business, I want to take a few...
Read More
Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands...
Read More
Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...
Read More
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
Read More
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
Read More
Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...
Read More
Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce...
Read More
Every Prime Day, the headlines focus on one number: sales.
Read More
Quick Guide: Five international marketplace expansion consultants for global retail media growth Podean: The leading global marketplace agency for...
Read More
Global brands have spent decades refining how they localize traditional media, adapting TV spots and adjusting messaging by marketplace. Then they...
Read More
What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...
Read More
What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...
Read More
This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.
Read More
We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...
Read More
Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...
Read More
Some hires change the headcount. This one changed the platform.
Read More
At Podean, we're a global team united by one goal: delivering exceptional results for our clients. As a leading marketplace marketing agency with...
Read More
Style Note eCommerce — Always written as eCommerce in headers and titles, and ecommerce when used inside a sentence.
Read More
How to build a promotional pricing strategy on Walmart that supports multi-marketplace growth. One of the biggest challenges for brands selling on...
Read More
Walmart is the fastest-growing retail media network in the US. Brands that want to win need more than a generalist partner; they need specialists who...
Read More
Target's annual Partner Summit arrived with a distinctly different energy. New leadership didn't just present a roadmap — they opened with candor,...
Read More
Amazon’s Sponsored Ads ecosystem is evolving — and recent data points to a clear algorithmic shift. Beginning in mid-2025, Auto campaigns and Broad...
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Walmart’s Summer High Traffic Event, Walmart Deals, has become one of the most important moments of the year for brands selling on the platform. With...
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Which day of the week do we tend to see the highest sales on Amazon? Selling on Amazon continues to get more competitive, so identifying and...
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Consumer Week in Brazil has evolved beyond being just a promotional date to become one of the most strategic moments in the national retail calendar....
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As Cartbloom heads into year two, we want to start with gratitude. Thank you to every brand that trusted us early. Your growth over the past twelve...
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We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...
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Q1 is traditionally one of the quieter periods in the retail calendar, especially coming off the intensity of the holiday quarter. By comparison, it...
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It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year....
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Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.
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What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...
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What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...
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Unlocking Growth with Amazon Marketing Cloud Reports Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go...
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Does the time of day your ad is shown have an impact on performance? YES. We pulled Amazon Marketing Stream data (10 billion impressions) to review...
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On Amazon, where marketing and selling move fast, creativity and speed go hand in hand. Without both, even the best ideas struggle to break through.
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From Search Bars to ‘Conversations’ The way we shop online is changing.
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Managing multiple marketplace accounts can feel overwhelming for brands navigating global ecommerce. Every platform has its own audience, search...
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Retail Intelligence Meets Programmatic Precision Amazon DSP is powerful. But without the right structure, expertise, and retail alignment, it can...
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Where Brands Should Be Selling in 2026: US, UK, China, MENA, LATAM, Brazil & Australia Global ecommerce is no longer defined by one dominant...
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On February 13th, 2026, Podean acquired Ad Advance, supported by Mountaingate Capital, expanding its global capabilities.
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Amazon just changed the rules of the game, and most sellers are still playing by the old ones.
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As Amazon gets more competitive, brands face a familiar question: Should we build an in-house Amazon team or partner with an Amazon agency?
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It’s the start of a new year, and with 2026 underway, now is the perfect time to look back at how 2025 closed and what the full year revealed about...
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In our latest research on the beauty ecommerce market, we explore the shifts reshaping the industry and get inside the mind of the modern beauty...
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Black Friday and Cyber Monday are officially in the books. We’ve made it past the BFCM period, or what we marketers often call “Turkey 5”. This...
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As ecommerce continues to evolve at record speed, brands are looking for partners who can master the complexity of Amazon, embrace retail media, and...
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About WaterWipes WaterWipes is a globally trusted leader in wipes and baby care, renowned for its dedication to creating wipes made with safe and...
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In the ever-evolving digital marketing space, a phenomenon has been quietly reshaping the way brands connect with consumers. It is called retail...
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As we inch closer and closer to the Q4 tentpole events and the busy holiday shopping season, it is important for Amazon sellers to ensure that all of...
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The latest quarter from Amazon shows the eCommerce giant firing on all cylinders, recording one of its most profitable periods in years. Operating...
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As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
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With Prime Big Deal Days wrapped up, we’re officially in the busiest and most competitive shopping period of the year. For Amazon sellers and...
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Amazon has announced updates to its US Referral and Fulfillment by Amazon (FBA) fees, effective January 15, 2026. This marks the first adjustment...
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ChatGPT recently surpassed Wikipedia in traffic, ranking as the fifth most-visited site in the world. With consumers increasingly turning to...
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Winning on Amazon isn’t about luck. It’s about having the right strategy and consistent investment in optimization. But the question is, how do you...
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As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
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The results are in! Podean has officially been announced as a finalist in the Full Funnel Advertising APAC category of the 2025 Amazon Ads Partner...
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Podean is delighted to announce the appointment of Kim Reisen as Senior Director, Marketplace Media. With nearly 10 years of experience in ecommerce...
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It seems like just yesterday we were cooling down after the inaugural 4-day Summer Prime Day marathon. As with many things, a successful Q4 and HVE...
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Selling on Amazon EU presents a great opportunity to access one of the world's largest and most diverse e-commerce markets. With 27 countries in the...
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Podean, the leading global marketplace agency and recipient of Amazon’s coveted “Global Expansion Award”, announced the strategic acquisition of...
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What is a Brand Store & Why Should I Have One? Brand Stores are a key element to a brand's presence on Amazon. It allows sellers to create a one-stop...
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As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
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Apparel is no longer just about style; it’s about experience, accessibility, and relevance in an always-on, always-online world. With US consumers...
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Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From...
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Every year, hundreds of millions of shoppers click “Buy Now” during Prime Day and similar mega-sale events, but few see the months of work behind...
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As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...
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Great content doesn’t just magically happen. Despite the popular belief that creative genius strikes at any moment, the truth is that great work is...
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Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer...
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While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.
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In today's competitive e-commerce landscape, choosing the right fulfillment strategy for your Amazon business can significantly impact your European...
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Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this...
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In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...
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Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...
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In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...
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Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....
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Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
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Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...
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We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
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Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
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We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
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Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...
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Introducing Podean’s New People Brand: Powered by Positive Energy ⚡ We’re thrilled to officially unveil our new people brand — one that’s been part...
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As we look ahead in 2025, it's clear that the digital commerce world will continue to evolve rapidly. From a shift towards profitability over growth...
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The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...
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In today’s e-commerce landscape, one-day sales events are a thing of the past. What used to be a 24-hour shopping frenzy has now evolved into a...
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2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...
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The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...
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Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...
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In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
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If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
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E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...
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Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.
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In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...
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As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
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unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
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Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f....
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Podean is pleased to announce the appointment of Alejandro Castillo Merediz as Managing Director of Latam.
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LiveCraft Studios, the production wing of LiveCraft, has officially launched as of March 2nd, 2022.
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This article was originally published by The Drum on March 16, 2022.
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We’re thrilled to announce that Podean has won the Drum’s Startup Agency of the Year Award!
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This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
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The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase...
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Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...
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This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.
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Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...
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There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...
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We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for...
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This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.
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The sheer breadth and scale of Amazon means there’s an ever-growing number of ways for brands to reach consumers, whatever their product and at...
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Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...
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Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...
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Podean announces the launch of Go Global, a sales acceleration program to help brands leverage Amazon’s global infrastructure and audience as a...
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The National Rugby League, better known as the NRL, is a major Australian sports league that features 16 teams across Australia and New Zealand. NRL...
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Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...
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If, as the old saying goes, it’s lonely at the top, then you’d imagine Amazon to be as isolated as it gets. In fact, the story of Amazon’s success...
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Podean has officially launched in the Middle East with our new regional headquarters in Dubai now operational. Podean is the first independent global...
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Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...
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Amazon has been making headlines lately, and not just for skyrocketing share values and Jeff Bezos’s growing wealth.
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In the second quarter of this year, a record 7.6 billion hours of gaming streams were watched online according to live streaming data analysts Stream...
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We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like...
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As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive...
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As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
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As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
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This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
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There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
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When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
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Business Insider Identifies Podean As A Leading Amazon Agency
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The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company...
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Guess the date Amazon Prime Day 2020 commences and its duration. If you win, Podean will donate $250 to a Covid-19 charity of your choosing.
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We’ve produced 2 playlist for our team, clients, partners and friends whilst many of us now work from home. Check them out and we’d love your...
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It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response.
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Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London.
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The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...
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The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...
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Podean, the Amazon and marketplace marketing agency, is excited to announce the addition of Travis Johnson as partner, reuniting with Podean’s...
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A key tenet of Amazon is their customer obsession, which manifests itself in many ways.
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Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in...
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Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...
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Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a...
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We are seeing a massive shift toward voice controlled AI technology as companies aim to provide a more perceptive and user-centric experience for the...
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What does the future of car retailing look like, and what role could Amazon play?
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Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by...
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In today’s world, it seems like everything has some sort of AI or smart technology built into it. With top companies like Amazon, Google, and Apple...
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Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and...
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Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...
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In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...
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Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...
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Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...
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When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...
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Amazon is a goldmine of sorts, turning nearly everything it touches into gold.
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Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...
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Insights from the Podean Marketplace Intelligence Team Most people think that when they buy something on Amazon, they’re buying it from Amazon...
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Insights from the Podean Marketplace Intelligence Team It can be challenging to stay relevant while running an e-commerce business in today’s online...
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Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon CEO and founder, Jeff Bezos has taken hold of a...
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Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon sellers must use every tool in the box to function in...
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Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become...
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As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to...
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Amazon typically keeps its numbers close its chest. But exactly how many prime subscribers there are, how many people use Amazon music, how many...
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Every now and then, we hear noise in our industry about a new agency launching and making bold claims of being a new breed. Experienced founders...
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