2 min read
Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who lean into that mindset and Amazon themselves given their “hands off the wheel” algorithmic approach...
2 min read
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
2 min read
If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
2 min read
E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...
5 min read
Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.
2 min read
In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...
1 min read
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
2 min read
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
1 min read
Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f....
3 min read
Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...
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Podean is pleased to announce the appointment of Alejandro Castillo Merediz as Managing Director of Latam.
1 min read
LiveCraft Studios, the production wing of LiveCraft, has officially launched as of March 2nd, 2022.
4 min read
This article was originally published by The Drum on March 16, 2022.
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We’re thrilled to announce that Podean has won the Drum’s Startup Agency of the Year Award!
4 min read
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
5 min read
The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase...
2 min read
What is happening:
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Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...
3 min read
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...
5 min read
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.
13 min read
Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...
4 min read
How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon
3 min read
There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...
1 min read
We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for...
6 min read
This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.
4 min read
The sheer breadth and scale of Amazon means there’s an ever-growing number of ways for brands to reach consumers, whatever their product and at...
4 min read
Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...
6 min read
Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...
2 min read
Podean announces the launch of Go Global, a sales acceleration program to help brands leverage Amazon’s global infrastructure and audience as a...
2 min read
The National Rugby League, better known as the NRL, is a major Australian sports league that features 16 teams across Australia and New Zealand. NRL...
6 min read
The world of Amazon is in a permanent state of flux, but one thing remains constant for the brands that sell and advertise on it: Amazon is unlike...
6 min read
Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...
4 min read
If, as the old saying goes, it’s lonely at the top, then you’d imagine Amazon to be as isolated as it gets. In fact, the story of Amazon’s success...
4 min read
In the last few years Amazon has steadily, if not exactly quietly, built a powerful and wide-ranging portfolio of video services, from Prime Video...
2 min read
Podean has officially launched in the Middle East with our new regional headquarters in Dubai now operational. Podean is the first independent global...
2 min read
Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...
4 min read
Amazon has been making headlines lately, and not just for skyrocketing share values and Jeff Bezos’s growing wealth.
4 min read
In the second quarter of this year, a record 7.6 billion hours of gaming streams were watched online according to live streaming data analysts Stream...
1 min read
We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like...
1 min read
As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive...
1 min read
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
1 min read
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
3 min read
There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
5 min read
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
1 min read
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
4 min read
When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
4 min read
Podean’s perspective on AMC, use cases, roadmap and how to leverage.
1 min read
Business Insider Identifies Podean As A Leading Amazon Agency
4 min read
The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company...
6 min read
Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but...
1 min read
Guess the date Amazon Prime Day 2020 commences and its duration. If you win, Podean will donate $250 to a Covid-19 charity of your choosing.
1 min read
We’ve produced 2 playlist for our team, clients, partners and friends whilst many of us now work from home. Check them out and we’d love your...
It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response.
2 min read
Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London.
3 min read
The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...
5 min read
The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...
1 min read
Podean, the Amazon and marketplace marketing agency, is excited to announce the addition of Travis Johnson as partner, reuniting with Podean’s...
3 min read
6 min read
Amazon isn’t only an online marketplace anymore. The company also makes and offers a large variety of electronic devices that are entirely...
1 min read
A key tenet of Amazon is their customer obsession, which manifests itself in many ways.
4 min read
Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in...
3 min read
Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...
5 min read
Getting customers into your selling funnel is one of the most vital tasks for any Amazon seller. There are dozens of effective ways to grab potential...
3 min read
Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a...
4 min read
We are seeing a massive shift toward voice controlled AI technology as companies aim to provide a more perceptive and user-centric experience for the...
3 min read
What does the future of car retailing look like, and what role could Amazon play?
4 min read
Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by...
3 min read
In today’s world, it seems like everything has some sort of AI or smart technology built into it. With top companies like Amazon, Google, and Apple...
4 min read
Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and...
3 min read
Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...
3 min read
In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...
2 min read
Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...
4 min read
Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...
4 min read
Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...
3 min read
When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...
3 min read
Amazon is a goldmine of sorts, turning nearly everything it touches into gold.
4 min read
Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...
3 min read
In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting.
6 min read
Insights from the Podean Marketplace Intelligence Team Most people think that when they buy something on Amazon, they’re buying it from Amazon...
6 min read
Insights from the Podean Marketplace Intelligence Team What are some keys to success? Every single day, more and more people begin selling products...
4 min read
Insights from the Podean Marketplace Intelligence Team It can be challenging to stay relevant while running an e-commerce business in today’s online...
2 min read
Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon CEO and founder, Jeff Bezos has taken hold of a...
5 min read
Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon sellers must use every tool in the box to function in...
4 min read
Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become...
3 min read
As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to...
4 min read
Amazon typically keeps its numbers close its chest. But exactly how many prime subscribers there are, how many people use Amazon music, how many...
6 min read
Every now and then, we hear noise in our industry about a new agency launching and making bold claims of being a new breed. Experienced founders...
