2 min read
Global Media In Focus: Q2 Benchmarks & Prime Day Performance Recap
Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From...
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MARKETPLACE BLOG
Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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Marketplace Media
4 min read
Unlock Amazon Growth: Five AMC Audiences Every Brand Should Be Using
Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer...
2 min read
Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts
While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.
3 min read
Amazon Summer Beauty Event 2025: Key Trends and Takeaways
Sarah Ward: 5/23/25 1:55 PM
Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this...
2 min read
Beyond ROAS: KPIs That Matter
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
1 min read
Now Live: Global Amazon Media Report – Q1 2025
Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
1 min read
The Global Media Report: What Q4 Tells Us About the Year Ahead
The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...
Marketplace Media
Global Media In Focus: Q2...
Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From...
Read More
Unlock Amazon Growth: Five AMC...
Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer...
Read More
Prime Day 2025 Playbook: Adapting...
While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.
Read More
Amazon Summer Beauty Event 2025:...
Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this...
Read More
Beyond ROAS: KPIs That Matter
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
Read More
Now Live: Global Amazon Media...
Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
Read More
The Global Media Report: What Q4...
The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...
Read More