Stay informed with the latest marketplace news, trends, and insights from Podean. We bring you expert analysis, industry updates, and valuable strategies to help you navigate the ever-evolving world of marketplace marketing.
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1 min read
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of other agencies and brands, it’s clear that advertising mismanagement is growing in the industry and...
Read More
1 min read
We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
2 min read
2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...
2 min read
The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...
2 min read
Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...
2 min read
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
2 min read
If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of other agencies and brands, it’s clear that advertising mismanagement is growing in the industry and...
Read More
We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
Read More
2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...
Read More
The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...
Read More
Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...
Read More
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
Read More
If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
Read More
