Latest Marketplace Updates

MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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2 min read

Global Media In Focus: Q2 Benchmarks & Prime Day Performance Recap

Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From massive deal-hunting surges to intense brand competition, the event once again proved to be one of the...

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3 min read

Marketplace Managers Appreciation Day: The Unsung Heroes Behind the Buy Button

Every year, hundreds of millions of shoppers click “Buy Now” during Prime Day and similar mega-sale events, but few see the months of work behind...

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6 min read

Success Across Key European Markets: France

As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...

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2 min read

Where Creative Meets Clarity—And Content Delivers

Great content doesn’t just magically happen. Despite the popular belief that creative genius strikes at any moment, the truth is that great work is...

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2 min read

Navigating Amazon’s Hidden Costs to Protect Your Profit Margins

Amazon's profitability is a lot like mountain biking.

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4 min read

Unlock Amazon Growth: Five AMC Audiences Every Brand Should Be Using

Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer...

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2 min read

Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts

While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.

Read More

Global Media In Focus: Q2 Benchmarks & Prime Day Performance Recap

Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From massive deal-hunting surges to intense brand competition, the event once again proved to be one of the...

Read More

Marketplace Managers Appreciation...

Every year, hundreds of millions of shoppers click “Buy Now” during Prime Day and similar mega-sale events, but few see the months of work behind...

Read More

Success Across Key European...

As a leading global marketplace marketing agency, we are passionate about expanding brands into regions worldwide. This series, "Success Across Key...

Read More

Where Creative Meets Clarity—And...

Great content doesn’t just magically happen. Despite the popular belief that creative genius strikes at any moment, the truth is that great work is...

Read More

Navigating Amazon’s Hidden Costs...

Amazon's profitability is a lot like mountain biking.

Read More

Unlock Amazon Growth: Five AMC...

Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer...

Read More

Prime Day 2025 Playbook: Adapting...

While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.

Read More