Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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9 min read
Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns quarter after quarter. For US beauty marketers managing everything from Sponsored Products to Prime...
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4 min read
Jordan West: 08/12/2026
If your brand is working with us on TikTok Shop, or you're still trying to figure out where TikTok Shop fits into your business, I want to take a few...
8 min read
Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands...
2 min read
Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...
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2 min read
Daniela Rincon: 07/28/2026
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
2 min read
John Warren: 07/27/2026
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
3 min read
Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...
Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns quarter after quarter. For US beauty marketers managing everything from Sponsored Products to Prime...
Read More
If your brand is working with us on TikTok Shop, or you're still trying to figure out where TikTok Shop fits into your business, I want to take a few...
Read More
Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands...
Read More
Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...
Read More
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
Read More
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
Read More
Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...
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