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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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3 min read

Q4 Is Not the Time to Just Turn Up Ads — It's Time for Strategic Action

The strongest Q4 sales results rarely come from simply spiking bids and budgets when traffic surges. They come from the foundational work executed weeks before the peak: qualifying high-potential products, building audience pools, testing ad...

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10 min read

How to Launch a Product on Amazon: Strategy and Execution

Amazon added more than 100,000 new ASINs per day in 2025, and most of them never reached page one. For CPG challenger brands and ecommerce leaders in...

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8 min read

Amazon DSP Explained: AI-Powered Audience Targeting, AMC and Full-Funnel Growth Strategy

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch,...

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2 min read

Podean Awards: The Complete List of Wins and Recognition

Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing...

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2 min read

Takeaways from Walmart's Let's Grow Seller Summit

It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...

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3 min read

Full Service, Fully Covered: How We Support Brands on Walmart

Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic...

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2 min read

Your Q4 Revenue Will Thank You: How Smart Amazon Brands Turn Prime-Day Data into Peak-Season Margins

If your Q4 Amazon strategy relies on last year’s holiday performance and a gut feeling, you’re taking an expensive gamble.

Read More

Q4 Is Not the Time to Just Turn Up Ads — It's Time for Strategic Action

The strongest Q4 sales results rarely come from simply spiking bids and budgets when traffic surges. They come from the foundational work executed weeks before the peak: qualifying high-potential products, building audience pools, testing ad...

Read More

How to Launch a Product on Amazon:...

Amazon added more than 100,000 new ASINs per day in 2025, and most of them never reached page one. For CPG challenger brands and ecommerce leaders in...

Read More

Amazon DSP Explained: AI-Powered...

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch,...

Read More

Podean Awards: The Complete List...

Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing...

Read More

Takeaways from Walmart's Let's...

It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...

Read More

Full Service, Fully Covered: How...

Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic...

Read More

Your Q4 Revenue Will Thank You:...

If your Q4 Amazon strategy relies on last year’s holiday performance and a gut feeling, you’re taking an expensive gamble.

Read More