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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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8 min read

6 Top Amazon Marketing Agencies for Global Marketplace Growth

Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands localized content, regional advertising nuances, and cross-border logistics. Podean delivers exactly that as...

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2 min read

Podean's Global Amazon Media Report Q2 2026: Prime Day Reshaped the Quarter, Here's What the Data Shows.

Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...

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2 min read

Hot Sale vs. Prime Day 2026 in Mexico: Which Category Won — and What We Learned

With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.

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2 min read

Walmart Unlocks Negative Keywords: What Advertisers Should Do Next

Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...

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3 min read

Beyond the Click: Key Differences Between Amazon Sponsored Ads and Google Ads

Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...

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3 min read

Podean Acquires Social Commerce Club to Lead Social Commerce at Full-Funnel Scale

Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce...

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2 min read

Prime Day 2026 Results: Why Flat Sales Hid a Bigger Story

Every Prime Day, the headlines focus on one number: sales.

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6 Top Amazon Marketing Agencies for Global Marketplace Growth

Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands localized content, regional advertising nuances, and cross-border logistics. Podean delivers exactly that as...

Read More

Podean's Global Amazon Media...

Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...

Read More

Hot Sale vs. Prime Day 2026 in...

With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.

Read More

Walmart Unlocks Negative Keywords:...

Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...

Read More

Beyond the Click: Key Differences...

Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...

Read More

Podean Acquires Social Commerce...

Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce...

Read More

Prime Day 2026 Results: Why Flat...

Every Prime Day, the headlines focus on one number: sales.

Read More