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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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1 min read

Walmart's Strategic Pivot: Abandoning Retail Media Tech Ambitions

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech solutions to other retailers - a decision that comes just months after successfully winning a...

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2 min read

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

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1 min read

Amazon’s Fee Shift: Big Win for EU Apparel Brands

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

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1 min read

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

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1 min read

Now Live: Global Amazon Media Report – Q1 2025

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

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1 min read

Podean Unveils Consulting Division

We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...

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1 min read

Amazon S-Team: A Growth Strategy

Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...

Read More

Walmart's Strategic Pivot: Abandoning Retail Media Tech Ambitions

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech solutions to other retailers - a decision that comes just months after successfully winning a...

Read More

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

Read More

Amazon’s Fee Shift: Big Win for EU...

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

Read More

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More

Now Live: Global Amazon Media...

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

Read More

Podean Unveils Consulting Division

We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...

Read More

Amazon S-Team: A Growth Strategy

Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...

Read More