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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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3 min read

Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional search, Sparky uses conversational AI to understand shopper intent, generate product recommendations,...

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4 min read

How to Optimize for Amazon’s Alexa for Shopping: The Complete Brand Playbook for AI-Driven Discovery

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

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2 min read

Walmart Connect Is Building the Ecosystem Amazon Doesn’t Have

This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.

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2 min read

Podean Wins Best E-Commerce Strategy for the 2026 Digiday Media Buying and Planning Awards

We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...

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2 min read

How to Win Walmart’s Summer High-Traffic Event

Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...

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2 min read

Strengthening the Core: Sarang Fegde Joins Podean as CTO and Board Member

Some hires change the headcount. This one changed the platform.

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2 min read

How to Launch on Amazon UK & EU: Strategy, Localization, and Execution

At Podean, we're a global team united by one goal: delivering exceptional results for our clients. As a leading marketplace marketing agency with...

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Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional search, Sparky uses conversational AI to understand shopper intent, generate product recommendations,...

Read More

How to Optimize for Amazon’s Alexa...

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

Read More

Walmart Connect Is Building the...

This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.

Read More

Podean Wins Best E-Commerce...

We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...

Read More

How to Win Walmart’s Summer...

Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...

Read More

Strengthening the Core: Sarang...

Some hires change the headcount. This one changed the platform.

Read More

How to Launch on Amazon UK & EU:...

At Podean, we're a global team united by one goal: delivering exceptional results for our clients. As a leading marketplace marketing agency with...

Read More