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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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7 min read

TikTok Shop BFCM 2026: What Brands Should Fix Before Scaling Spend

A practical guide to connecting creator content, offers, fulfillment, and measurement for the U.S. holiday campaign.

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2 min read

Amazon Q3 2026 Earnings: What Brands Need to Know

Amazon's Q3 2026 earnings are out, and with Prime Day moving to June, it was a quarter that needed a careful read. Headline numbers are harder to...

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2 min read

Podean’s Global Amazon Media Report Q3 2026: Where Amazon Advertising Stands Heading Into Q4

As Amazon advertisers prepare for the busiest shopping period of the year, Q3 offers a clearer picture of how the advertising landscape is evolving....

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3 min read

Walmart Unlocks Self-Service Brand Highlights: What Brands Should Do Next

Walmart just gave brand owners one of the tools they've asked for the longest. As of October 6, eligible brand owners can build Brand Highlights...

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3 min read

The 2026 Marketplace Index: Why Some Brands Win on Amazon (and It's Not Their Ad Budget)

Every brand selling on Amazon has had this moment. You open your sales dashboard, check how your category is performing, and see a competitor pulling...

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3 min read

Q4 Is Not the Time to Just Turn Up Ads — It's Time for Strategic Action

The strongest Q4 sales results rarely come from simply spiking bids and budgets when traffic surges. They come from the foundational work executed...

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10 min read

How to Launch a Product on Amazon: Strategy and Execution

Amazon added more than 100,000 new ASINs per day in 2025, and most of them never reached page one. For CPG challenger brands and ecommerce leaders in...

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TikTok Shop BFCM 2026: What Brands Should Fix Before Scaling Spend

A practical guide to connecting creator content, offers, fulfillment, and measurement for the U.S. holiday campaign.

Read More

Amazon Q3 2026 Earnings: What...

Amazon's Q3 2026 earnings are out, and with Prime Day moving to June, it was a quarter that needed a careful read. Headline numbers are harder to...

Read More

Podean’s Global Amazon Media...

As Amazon advertisers prepare for the busiest shopping period of the year, Q3 offers a clearer picture of how the advertising landscape is evolving....

Read More

Walmart Unlocks Self-Service Brand...

Walmart just gave brand owners one of the tools they've asked for the longest. As of October 6, eligible brand owners can build Brand Highlights...

Read More

The 2026 Marketplace Index: Why...

Every brand selling on Amazon has had this moment. You open your sales dashboard, check how your category is performing, and see a competitor pulling...

Read More

Q4 Is Not the Time to Just Turn Up...

The strongest Q4 sales results rarely come from simply spiking bids and budgets when traffic surges. They come from the foundational work executed...

Read More

How to Launch a Product on Amazon:...

Amazon added more than 100,000 new ASINs per day in 2025, and most of them never reached page one. For CPG challenger brands and ecommerce leaders in...

Read More