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What retail metrics should you care about?
Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...
amazon advertising
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How to Leverage Retail Audiences on Amazon
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
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Turning Negative Reviews into Positive Opportunities
If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
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Podean Launches in Brazil
E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...
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Podean’s unBoxed 2023 Recap: Day 1
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
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Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards
Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f....
5 min read
6 Prime Challenges For Brands Selling On Amazon
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.
