INSIGHTS

2 min read

Podean Secures Merkle’s Amazon And E-Retail Lead As Global Media Head

January 12, 2021

4 min read

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.

5 min read

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.

6 min read

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but...

5 min read

Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...

3 min read

Podean launches Australian office

4 min read

Amazon Explained: What is Fulfilled by Amazon (FBA)?

Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by...