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Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts
While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.
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The Marketplace Change Tracker: The Only Source You Need for All Marketplace Updates
In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...
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Podean Wins Hyer’s 2025 Breakthrough Culture Award
Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...
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Beyond ROAS: KPIs That Matter
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
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Amazon’s Fee Shift: Big Win for EU Apparel Brands
Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...
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WOAS: A New Standard from Podean
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
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Now Live: Global Amazon Media Report – Q1 2025
Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts
While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.
Read More
The Marketplace Change Tracker:...
In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...
Read More
Podean Wins Hyer’s 2025...
Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...
Read More
Beyond ROAS: KPIs That Matter
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
Read More
Amazon’s Fee Shift: Big Win for EU...
Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...
Read More
WOAS: A New Standard from Podean
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
Read More
Now Live: Global Amazon Media...
Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
Read More