Podean

2 min read

Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts

While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.

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1 min read

The Marketplace Change Tracker: The Only Source You Need for All Marketplace Updates

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

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1 min read

Podean Wins Hyer’s 2025 Breakthrough Culture Award

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

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2 min read

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

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1 min read

Amazon’s Fee Shift: Big Win for EU Apparel Brands

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

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1 min read

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

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1 min read

Now Live: Global Amazon Media Report – Q1 2025

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

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Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts

While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.

Read More

The Marketplace Change Tracker:...

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

Read More

Podean Wins Hyer’s 2025...

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

Read More

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

Read More

Amazon’s Fee Shift: Big Win for EU...

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

Read More

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More

Now Live: Global Amazon Media...

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

Read More