Podean

4 min read

Unlock Amazon Growth: Five AMC Audiences Every Brand Should Be Using

Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer behavior on the marketplace. But access to this powerful data is just the first step. The real magic lies...

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2 min read

Prime Day 2025 Playbook: Adapting and Winning Amid New Market Shifts

While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.

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1 min read

The Marketplace Change Tracker: The Only Source You Need for All Marketplace Updates

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

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1 min read

Podean Wins Hyer’s 2025 Breakthrough Culture Award

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

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2 min read

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

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1 min read

Amazon’s Fee Shift: Big Win for EU Apparel Brands

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

Read More

1 min read

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More

Unlock Amazon Growth: Five AMC Audiences Every Brand Should Be Using

Amazon Marketing Cloud (AMC) has emerged as a game-changer for brands seeking deeper insights into their advertising performance and customer behavior on the marketplace. But access to this powerful data is just the first step. The real magic lies...

Read More

Prime Day 2025 Playbook: Adapting...

While brands have been planning for months, Prime Day is fast approaching and remains a pivotal timeframe on Amazon.

Read More

The Marketplace Change Tracker:...

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

Read More

Podean Wins Hyer’s 2025...

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

Read More

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

Read More

Amazon’s Fee Shift: Big Win for EU...

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

Read More

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More