Podean

2 min read

Amazon Explained: Amazon Posts

Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on Amazon. This will be a great way to launch new products, announce promotions, and increase retention...

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3 min read

5 Reasons to Opt for Self-Service over Managed-Service for Amazon DSP and OTT

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...

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5 min read

6 Prime Challenges For Brands Selling On Amazon

This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.

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13 min read

Ultimate Guide To Amazon Acronyms (UGTAA)

Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...

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4 min read

Paying an agency on sales sounds like a good idea. 13 reasons why it isn’t.

How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon

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3 min read

Amazon Explained: What is Brand Registry?

There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...

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1 min read

LiveCraft – Connecting Brands With Generation Live

We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for...

Read More

Amazon Explained: Amazon Posts

Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on Amazon. This will be a great way to launch new products, announce promotions, and increase retention...

Read More

5 Reasons to Opt for Self-Service...

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...

Read More

6 Prime Challenges For Brands...

This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on April 16 2021. Full article can be found here.

Read More

Ultimate Guide To Amazon Acronyms...

Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...

Read More

Paying an agency on sales sounds...

How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon

Read More

Amazon Explained: What is Brand...

There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...

Read More

LiveCraft – Connecting Brands With...

We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for...

Read More