1 min read
WOAS: A New Standard from Podean
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
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MARKETPLACE BLOG
Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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advertising
2 min read
How to Leverage Retail Audiences on Amazon
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
1 min read
Agency vs. Full-Time Staff: Making the Right Choice for Your Business
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
2 min read
Podean’s unBoxed 2023 Recap: Day 1
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
3 min read
Podean Turkey launches & unveils ecommerce research
Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...
1 min read
Podean Wins the Drum Startup Agency of the Year Award
We’re thrilled to announce that Podean has won the Drum’s Startup Agency of the Year Award!
4 min read
As Amazon shifts its focus, brands need to do the same
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
advertising
WOAS: A New Standard from Podean
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
Read More
How to Leverage Retail Audiences...
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
Read More
Agency vs. Full-Time Staff: Making...
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
Read More
Podean’s unBoxed 2023 Recap: Day 1
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
Read More
Podean Turkey launches & unveils...
Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...
Read More
Podean Wins the Drum Startup...
We’re thrilled to announce that Podean has won the Drum’s Startup Agency of the Year Award!
Read More
As Amazon shifts its focus, brands...
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
Read More