1 min read
Introducing WOAS: Podean's new industry metric
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
Latest Marketplace Updates
MARKETPLACE INSIGHTS
Stay informed with the latest marketplace news, trends, and insights from Podean. We bring you expert analysis, industry updates, and valuable strategies to help you navigate the ever-evolving world of marketplace marketing.
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advertising
1 min read
Podean Launches New Consulting Division
We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
2 min read
AMC Tips to Unlock Success During Turkey 12
2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...
2 min read
How to Leverage Retail Audiences on Amazon
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
1 min read
Agency vs. Full-Time Staff: Making the Right Choice for Your Business
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
2 min read
Podean’s unBoxed 2023 Recap: Day 1
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
3 min read
Podean Turkey launches & unveils ecommerce research
Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...
advertising
Introducing WOAS: Podean's new...
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
Read More
Podean Launches New Consulting...
We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
Read More
AMC Tips to Unlock Success During...
2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...
Read More
How to Leverage Retail Audiences...
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
Read More
Agency vs. Full-Time Staff: Making...
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
Read More
Podean’s unBoxed 2023 Recap: Day 1
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
Read More
Podean Turkey launches & unveils...
Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...
Read More