Introducing WOAS: Podean's new industry metric

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste.

As we audit the work of other agencies and brands, it’s clear that advertising mismanagement is growing in the industry and we’ve calculated billions in estimated wasted spend.

While Podean’s “Retail-Powered-Media” approach ensures content, retail operations and customer experience are all taken into account when managing advertising for our clients… many other agencies and brands still manage media in isolation.

To draw attention to this, and encourage the broader industry to do better, we’ve launched a new industry metric. 

No doubt you’re familiar with ROAS. Now you’ll hear a lot more about WOAS.

WOAS is a new metric to estimate a brand’s "Waste Of Ad Spend."

“Too often, brands unknowingly pour money into retail ads that don’t drive results. WOAS helps pinpoint inefficiencies, missteps, and laziness, to ensure ad budgets work harder to maximize sales,” said Mark Power, Founder & CEO of Podean.

WOAS is designed to provide brands with a clear, quantifiable understanding of their retail media efficiency. This proprietary “scorecard” evaluates a brand’s media management strategy and execution across more than 30 weighted criteria - effectiveness, budget allocation, and strategic alignment, to name a few.

To determine your WOAS score and gain valuable insights into your retail media performance, simply visit our website today.

Click the link below to get started.

Podean is drawing attention to WOAS through a series of cheeky videos making light of the many causes of such waste.

Click below for a sneak peek of some WOAS interviews from the Red Carpet.