Chris Sheldon

Chris leads the Podean Global Consulting Practice, helping brands understand their marketplaces, advertising, profitability, and more across all major platforms like Walmart, Amazon, and others.

3 min read

The Ultimate Guide to Amazon's European Shipping Options for Sellers

In today's competitive e-commerce landscape, choosing the right fulfillment strategy for your Amazon business can significantly impact your European market performance. With multiple shipping options available, each with unique advantages and...

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1 min read

Walmart's Strategic Pivot: Abandoning Retail Media Tech Ambitions

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

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1 min read

Amazon’s Buy With Prime: The Hidden Growth Hack for DTC Brands

Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....

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The Ultimate Guide to Amazon's European Shipping Options for Sellers

In today's competitive e-commerce landscape, choosing the right fulfillment strategy for your Amazon business can significantly impact your European market performance. With multiple shipping options available, each with unique advantages and...

Read More

Walmart's Strategic Pivot:...

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

Read More

Amazon’s Buy With Prime: The...

Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....

Read More