4 min read
As Amazon shifts its focus, brands need to do the same
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
INSIGHTS
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advertising (2)
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Amazon Explained: Virtual Bundles
The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase...
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Amazon Explained: Amazon Posts
Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...
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5 Reasons to Opt for Self-Service over Managed-Service for Amazon DSP and OTT
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...
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Paying an agency on sales sounds like a good idea. 13 reasons why it isn’t.
How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon
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Amazon Explained: What is Brand Registry?
There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...
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Everything marketers need to know about hiring an agency to grow their business on Amazon
This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.
advertising (2)
As Amazon shifts its focus, brands...
This article was written by Podean Global CEO Travis Johnson and originally published on The Drum on August 2, 2021. Full article can be found here.
Read More
Amazon Explained: Virtual Bundles
The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase...
Read More
Amazon Explained: Amazon Posts
Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...
Read More
5 Reasons to Opt for Self-Service...
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...
Read More
Paying an agency on sales sounds...
How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon
Read More
Amazon Explained: What is Brand...
There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...
Read More
Everything marketers need to know...
This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.
Read More