2 min read
Amazon Explained: Amazon Posts
Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on...
advertising (2)
3 min read
5 Reasons to Opt for Self-Service over Managed-Service for Amazon DSP and OTT
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, using...
4 min read
Paying an agency on sales sounds like a good idea. 13 reasons why it isn’t.
How your Amazon agency is remunerated will determine your level of control and long term profitability on Amazon
3 min read
Amazon Explained: What is Brand Registry?
There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...
6 min read
Everything marketers need to know about hiring an agency to grow their business on Amazon
This article was originally published by Business Insider on January 21 2021. The full article written by Lauren Johnson can be viewed here.
4 min read
Amazon Explained: Amazon Attribution
Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...
