1 min read
Podean mentors Launchpad Grants winners
As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive...
INSIGHTS
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advertising (4)
1 min read
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
1 min read
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
Amazon: Can loathe turn to love for brand marketers?
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
5 min read
What’s Next For Amazon In… Advertising
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
1 min read
A+ Premium Innovation: Niki’s
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
4 min read
Amazon Explained: Amazon Marketing Cloud (AMC)
Podean’s perspective on AMC, use cases, roadmap and how to leverage.
advertising (4)
Podean mentors Launchpad Grants...
As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive...
Read More
Interview: Transforming Amazon...
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
Read More
Interview: Achieving profitability...
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
Read More
Amazon: Can loathe turn to love...
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
Read More
What’s Next For Amazon In…...
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
Read More
A+ Premium Innovation: Niki’s
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
Read More
Amazon Explained: Amazon Marketing...
Podean’s perspective on AMC, use cases, roadmap and how to leverage.
Read More