1 min read
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
advertising (4)
1 min read
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
Amazon: Can loathe turn to love for brand marketers?
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
5 min read
What’s Next For Amazon In… Advertising
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
1 min read
A+ Premium Innovation: Niki’s
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
4 min read
Amazon Explained: Amazon Marketing Cloud (AMC)
Podean’s perspective on AMC, use cases, roadmap and how to leverage.
1 min read
Business Insider Identifies Podean As A Leading Amazon Agency
Business Insider Identifies Podean As A Leading Amazon Agency
