Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice:

Cost-Efficiency Over Time

Agencies are equipped to scale operations up or down based on your project requirements. With project-based contracts, you can ensure that you’re only paying for deliverables, rather than potential downtime that salaried employees may have.

Hiring internally means additional expenses: employee benefits, training, office space, and equipment. Agencies roll these into their fees, often leading to significant savings in the long run.

Agencies, like Podean, also have a repertoire of strategies they’ve already tested to be successful, reducing the risk of trial and error within campaigns to ultimately save your team time and money.

Scale and Flexibility

While a full-time hire may have a breadth of knowledge, an agency brings depth into multiple areas, ensuring expert input across various domains. 

With a larger team and more resources, agencies can address urgent requirements more effectively than a limited in-house team. An agency partnership also alleviates pressure on your internal team, with the responsibility for deliverables and outcomes being shared.

It’s also important to note that in a season of growth, an agency can handle specialized tasks so your internal team can concentrate on core functions needed for scalability. 

Competitor and Industry Perspective

Agencies often work with clients across sectors, granting them a broader perspective on market trends, consumer behaviors, and innovative strategies.

An external agency can look at your brand and strategy without internal biases, often leading to innovative strategies or revealing overlooked weaknesses.

Access to Advanced Tools & Tech

As a top-tier AASP partner, Podean has access to beta tests, including select free inclusion in key initiatives.

Agencies invest in the latest tools and technologies, ensuring you benefit from the best without the associated costs. They also ensure their staff are trained on the latest innovations, sparing you the time and resources required for training.

When it comes to choosing between a full-time employee and an agency partner, there are a multitude of factors to consider. Not only can an agency partner save you money in the long run, but they can provide a vast array of knowledge, a multi-faceted team dedicated to your business, and insider insight across your industry.

Podean’s award-winning marketplace and media experts are equipped to unlock growth and implement advanced strategies to elevate your brand in the coming year. Contact Podean today to schedule an introduction session.