Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f. Cosmetics into two new markets. The award was received at the Amazon Ads Partner Awards Gala in New York on the evening of October 23, 2023.

e.l.f. Cosmetics, a longtime partner of Podean, has had a stellar year of advancement with a reported 75% growth in earnings YoY. As they continue to expand in popularity, so does their market coverage. e.l.f collaborated with Podean this year to establish their Amazon business in two new territories – the U.K. and Canada.

Podean utilized a number of techniques to make this expansion successful, all backed by their Retail-Powered Media framework. The agency used Sponsored Brands custom creatives to establish brand awareness and reinforce e.l.f.’s strong brand messaging, driving 513% growth YoY in detail page views.

Podean’s renowned media team spearheaded the project by expanding Amazon DSP coverage to increase visibility across the new territories, leading to an astounding 167% increase in YoY impressions and a 220% increase in ad-driven revenue.

“We’re thrilled to be honored by the Amazon Ads team for our work on e.l.f.’s successful growth in two new territories,” says Mark Power, Founder and CEO of Podean. “We’ve built a rewarding relationship with e.l.f. Cosmetics aiding their Amazon presence in the U.S., and were enthusiastic at the opportunity to help drive their strategy in the UK and Canada. This experience has allowed us to hone our playbook for global brand expansions, and we’re eager to continue aiding brands in succeeding in new territories.”