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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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3 min read

Walmart Unlocks Self-Service Brand Highlights: What Brands Should Do Next

Walmart just gave brand owners one of the tools they've asked for the longest. As of October 6, eligible brand owners can build Brand Highlights directly on their Walmart product pages: rich content made of images, video, and text, created...

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3 min read

The 2026 Marketplace Index: Why Some Brands Win on Amazon (and It's Not Their Ad Budget)

Every brand selling on Amazon has had this moment. You open your sales dashboard, check how your category is performing, and see a competitor pulling...

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3 min read

Q4 Is Not the Time to Just Turn Up Ads — It's Time for Strategic Action

The strongest Q4 sales results rarely come from simply spiking bids and budgets when traffic surges. They come from the foundational work executed...

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10 min read

How to Launch a Product on Amazon: Strategy and Execution

Amazon added more than 100,000 new ASINs per day in 2025, and most of them never reached page one. For CPG challenger brands and ecommerce leaders in...

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8 min read

Amazon DSP Explained: AI-Powered Audience Targeting, AMC and Full-Funnel Growth Strategy

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch,...

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2 min read

Podean Awards: The Complete List of Wins and Recognition

Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing...

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2 min read

Takeaways from Walmart's Let's Grow Seller Summit

It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...

Read More

Walmart Unlocks Self-Service Brand Highlights: What Brands Should Do Next

Walmart just gave brand owners one of the tools they've asked for the longest. As of October 6, eligible brand owners can build Brand Highlights directly on their Walmart product pages: rich content made of images, video, and text, created...

Read More

The 2026 Marketplace Index: Why...

Every brand selling on Amazon has had this moment. You open your sales dashboard, check how your category is performing, and see a competitor pulling...

Read More

Q4 Is Not the Time to Just Turn Up...

The strongest Q4 sales results rarely come from simply spiking bids and budgets when traffic surges. They come from the foundational work executed...

Read More

How to Launch a Product on Amazon:...

Amazon added more than 100,000 new ASINs per day in 2025, and most of them never reached page one. For CPG challenger brands and ecommerce leaders in...

Read More

Amazon DSP Explained: AI-Powered...

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch,...

Read More

Podean Awards: The Complete List...

Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing...

Read More

Takeaways from Walmart's Let's...

It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...

Read More