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1 min read
How TikTok Shop Changed Social Commerce From Traffic Driver to Revenue Engine
Victoria Bennett: 08/18/2026
What was social media's role in eCommerce?
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MARKETPLACE BLOG
Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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Victoria Bennett: 08/18/2026
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9 min read
How to Choose Amazon Ad Partners for Beauty Brands
Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns...
4 min read
TikTok Shop Isn't Just a Marketplace. It's Your Brand's Demand Engine.
Jordan West: 08/12/2026
If your brand is working with us on TikTok Shop, or you're still trying to figure out where TikTok Shop fits into your business, I want to take a few...
8 min read
6 Top Amazon Marketing Agencies for Global Marketplace Growth
Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands...
2 min read
Podean's Global Amazon Media Report Q2 2026: Prime Day Reshaped the Quarter, Here's What the Data Shows.
Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...
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2 min read
Hot Sale vs. Prime Day 2026 in Mexico: Which Category Won — and What We Learned
Daniela Rincon: 07/28/2026
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
2 min read
Walmart Unlocks Negative Keywords: What Advertisers Should Do Next
John Warren: 07/27/2026
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
How TikTok Shop Changed Social Commerce From Traffic Driver to Revenue Engine
What was social media's role in eCommerce?
Read More
How to Choose Amazon Ad Partners...
Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns...
Read More
TikTok Shop Isn't Just a...
If your brand is working with us on TikTok Shop, or you're still trying to figure out where TikTok Shop fits into your business, I want to take a few...
Read More
6 Top Amazon Marketing Agencies...
Expanding your brand across Amazon marketplaces in multiple countries requires more than ad optimization. You need a partner who understands...
Read More
Podean's Global Amazon Media...
Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...
Read More
Hot Sale vs. Prime Day 2026 in...
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
Read More
Walmart Unlocks Negative Keywords:...
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
Read More
