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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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3 min read

Podean Acquires Social Commerce Club to Lead Social Commerce at Full-Funnel Scale

Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce sales by the end of 2025 and is on track to reach $23.4 billion by the close of 2026. In the UK, TikTok...

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2 min read

Prime Day 2026 Results: Why Flat Sales Hid a Bigger Story

Every Prime Day, the headlines focus on one number: sales.

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3 min read

Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

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4 min read

How to Optimize for Amazon’s Alexa for Shopping: The Complete Brand Playbook for AI-Driven Discovery

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

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2 min read

Walmart Connect Is Building the Ecosystem Amazon Doesn’t Have

This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.

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2 min read

Podean Wins Best E-Commerce Strategy for the 2026 Digiday Media Buying and Planning Awards

We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...

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2 min read

How to Win Walmart’s Summer High-Traffic Event

Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...

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Podean Acquires Social Commerce Club to Lead Social Commerce at Full-Funnel Scale

Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce sales by the end of 2025 and is on track to reach $23.4 billion by the close of 2026. In the UK, TikTok...

Read More

Prime Day 2026 Results: Why Flat...

Every Prime Day, the headlines focus on one number: sales.

Read More

Winning Walmart’s Sparky: The...

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

Read More

How to Optimize for Amazon’s Alexa...

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

Read More

Walmart Connect Is Building the...

This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.

Read More

Podean Wins Best E-Commerce...

We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...

Read More

How to Win Walmart’s Summer...

Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...

Read More