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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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8 min read

Amazon DSP Explained: AI-Powered Audience Targeting, AMC and Full-Funnel Growth Strategy

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch, Netflix, and third-party inventory. Amazon's AI solution, Performance+, uses machine learning to optimize...

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2 min read

Podean Awards: The Complete List of Wins and Recognition

Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing...

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2 min read

Takeaways from Walmart's Let's Grow Seller Summit

It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...

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3 min read

Full Service, Fully Covered: How We Support Brands on Walmart

Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic...

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2 min read

Your Q4 Revenue Will Thank You: How Smart Amazon Brands Turn Prime-Day Data into Peak-Season Margins

If your Q4 Amazon strategy relies on last year’s holiday performance and a gut feeling, you’re taking an expensive gamble.

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1 min read

How TikTok Shop Changed Social Commerce From Traffic Driver to Revenue Engine

What was social media's role in eCommerce?

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9 min read

How to Choose Amazon Ad Partners for Beauty Brands

Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns...

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Amazon DSP Explained: AI-Powered Audience Targeting, AMC and Full-Funnel Growth Strategy

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch, Netflix, and third-party inventory. Amazon's AI solution, Performance+, uses machine learning to optimize...

Read More

Podean Awards: The Complete List...

Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing...

Read More

Takeaways from Walmart's Let's...

It's been about a week since the Podean team visited San Diego for Walmart's marketplace-focused trade show, the Let's Grow Seller Summit. One of the...

Read More

Full Service, Fully Covered: How...

Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic...

Read More

Your Q4 Revenue Will Thank You:...

If your Q4 Amazon strategy relies on last year’s holiday performance and a gut feeling, you’re taking an expensive gamble.

Read More

How TikTok Shop Changed Social...

What was social media's role in eCommerce?

Read More

How to Choose Amazon Ad Partners...

Full-funnel Amazon advertising has become the defining factor separating beauty brands that scale from those stuck optimizing the same campaigns...

Read More