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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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3 min read

Amazon Summer Beauty Event 2025: Key Trends and Takeaways

Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this seasonal campaign featured a curated blend of mass and premium beauty deals, including daily rotating...

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1 min read

The Marketplace Change Tracker: The Only Source You Need for All Marketplace Updates

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

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1 min read

Podean Wins Hyer’s 2025 Breakthrough Culture Award

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

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1 min read

Walmart's Strategic Pivot: Abandoning Retail Media Tech Ambitions

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

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2 min read

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

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1 min read

Amazon’s Fee Shift: Big Win for EU Apparel Brands

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

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1 min read

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More

Amazon Summer Beauty Event 2025: Key Trends and Takeaways

Amazon’s Summer Beauty Event returned for its third year in 2025, running from April 28 to May 11. Formerly known as the Summer Beauty Haul, this seasonal campaign featured a curated blend of mass and premium beauty deals, including daily rotating...

Read More

The Marketplace Change Tracker:...

In the fast-paced world of retail, something is always changing—an Amazon algorithm update here, a new seller policy there, or a platform-wide...

Read More

Podean Wins Hyer’s 2025...

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to...

Read More

Walmart's Strategic Pivot:...

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

Read More

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

Read More

Amazon’s Fee Shift: Big Win for EU...

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

Read More

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More