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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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1 min read

Podean Wins Hyer’s 2025 Breakthrough Culture Award

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to work for in the US. This award celebrates organizations that are building people-first cultures that...

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1 min read

Walmart's Strategic Pivot: Abandoning Retail Media Tech Ambitions

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

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1 min read

Amazon’s Buy With Prime: The Hidden Growth Hack for DTC Brands

Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....

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2 min read

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

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1 min read

Amazon’s Fee Shift: Big Win for EU Apparel Brands

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

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1 min read

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

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1 min read

Now Live: Global Amazon Media Report – Q1 2025

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

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Podean Wins Hyer’s 2025 Breakthrough Culture Award

Podean has been named the winner of Hyer’s 2025 Breakthrough Culture Award, an honor that recognizes the most rewarding, high-growth companies to work for in the US. This award celebrates organizations that are building people-first cultures that...

Read More

Walmart's Strategic Pivot:...

In a surprising move that has caught the attention of retail and advertising experts alike, Walmart has abruptly halted its efforts to provide adtech...

Read More

Amazon’s Buy With Prime: The...

Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S....

Read More

Beyond ROAS: KPIs That Matter

Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...

Read More

Amazon’s Fee Shift: Big Win for EU...

Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...

Read More

WOAS: A New Standard from Podean

We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...

Read More

Now Live: Global Amazon Media...

Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...

Read More