Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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2 min read
Daniela Rincon: 07/28/2026
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
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2 min read
John Warren: 07/27/2026
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
3 min read
Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...
3 min read
Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce...
2 min read
Michael Seymour: 07/14/2026
Every Prime Day, the headlines focus on one number: sales.
8 min read
Quick Guide: Five international marketplace expansion consultants for global retail media growth Podean: The leading global marketplace agency for...
3 min read
Danielle Waller: 06/29/2026
Global brands have spent decades refining how they localize traditional media, adapting TV spots and adjusting messaging by marketplace. Then they...
With both events less than a month apart, here’s how traffic, conversion, and spend played out — category by category.
Read More
Walmart is finally making strides to modernize its advertising offering. Negative keyword targeting, rolling out July 29th, is the headline move, but...
Read More
Moving from Google Ads to Amazon Sponsored Ads feels a bit like moving from a vast highway system into a bustling retail mall. Both get you to a...
Read More
Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce...
Read More
Every Prime Day, the headlines focus on one number: sales.
Read More
Quick Guide: Five international marketplace expansion consultants for global retail media growth Podean: The leading global marketplace agency for...
Read More
Global brands have spent decades refining how they localize traditional media, adapting TV spots and adjusting messaging by marketplace. Then they...
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