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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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2 min read

Prime Day Prep: Maximizing Performance with Content, Data, and Rufus

It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year. While the exact dates haven’t been announced yet, the time for brands to prepare and optimize isnow.

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4 min read

Podean Acquires Amerge: The World's Leading Independent Marketplace Agency Just Got Stronger

Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.

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3 min read

Charging Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

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3 min read

How to Feed Amazon's Rufus: The Brand Playbook for AI-Driven Discovery

What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...

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3 min read

The Top 5 AMC Reports for Consumable Brands

Unlocking Growth with Amazon Marketing Cloud Reports Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go...

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2 min read

Amazon Marketing Stream: Key Hourly Metrics

Does the time of day your ad is shown have an impact on performance? YES. We pulled Amazon Marketing Stream data (10 billion impressions) to review...

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3 min read

Podean Unlocks Faster Amazon Ads Creation with Adobe Express

On Amazon, where marketing and selling move fast, creativity and speed go hand in hand. Without both, even the best ideas struggle to break through.

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Prime Day Prep: Maximizing Performance with Content, Data, and Rufus

It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year. While the exact dates haven’t been announced yet, the time for brands to prepare and optimize isnow.

Read More

Podean Acquires Amerge: The...

Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.

Read More

Charging Walmart’s Sparky: The...

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

Read More

How to Feed Amazon's Rufus: The...

What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...

Read More

The Top 5 AMC Reports for...

Unlocking Growth with Amazon Marketing Cloud Reports Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go...

Read More

Amazon Marketing Stream: Key...

Does the time of day your ad is shown have an impact on performance? YES. We pulled Amazon Marketing Stream data (10 billion impressions) to review...

Read More

Podean Unlocks Faster Amazon Ads...

On Amazon, where marketing and selling move fast, creativity and speed go hand in hand. Without both, even the best ideas struggle to break through.

Read More