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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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2 min read

Podean's Global Amazon Media Q1 2026 Report: Record Highs, Rising Efficiency, and Where to Grow Next

Q1 is traditionally one of the quieter periods in the retail calendar, especially coming off the intensity of the holiday quarter. By comparison, it can feel like a slowdown, where spend pulls back, and the market settles.

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2 min read

Prime Day Prep: Maximizing Performance with Content, Data, and Rufus

It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year....

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4 min read

Podean Acquires Amerge: The World's Leading Independent Marketplace Agency Just Got Stronger

Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.

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3 min read

Charging Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

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3 min read

How to Feed Amazon's Rufus: The Brand Playbook for AI-Driven Discovery

What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...

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3 min read

The Top 5 AMC Reports for Consumable Brands

Unlocking Growth with Amazon Marketing Cloud Reports Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go...

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2 min read

Amazon Marketing Stream: Key Hourly Metrics

Does the time of day your ad is shown have an impact on performance? YES. We pulled Amazon Marketing Stream data (10 billion impressions) to review...

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Podean's Global Amazon Media Q1 2026 Report: Record Highs, Rising Efficiency, and Where to Grow Next

Q1 is traditionally one of the quieter periods in the retail calendar, especially coming off the intensity of the holiday quarter. By comparison, it can feel like a slowdown, where spend pulls back, and the market settles.

Read More

Prime Day Prep: Maximizing...

It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year....

Read More

Podean Acquires Amerge: The...

Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.

Read More

Charging Walmart’s Sparky: The...

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

Read More

How to Feed Amazon's Rufus: The...

What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...

Read More

The Top 5 AMC Reports for...

Unlocking Growth with Amazon Marketing Cloud Reports Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go...

Read More

Amazon Marketing Stream: Key...

Does the time of day your ad is shown have an impact on performance? YES. We pulled Amazon Marketing Stream data (10 billion impressions) to review...

Read More