Raphiel Bacar

3 min read

Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional search, Sparky uses conversational AI to understand shopper intent, generate product recommendations,...

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4 min read

How to Optimize for Amazon’s Alexa for Shopping: The Complete Brand Playbook for AI-Driven Discovery

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

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1 min read

Podean and SWYM.ai Win at the Drum Commerce Media Awards 2026

We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...

Read More

Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional search, Sparky uses conversational AI to understand shopper intent, generate product recommendations,...

Read More

How to Optimize for Amazon’s Alexa...

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

Read More

Podean and SWYM.ai Win at the Drum...

We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...

Read More