Raphiel Bacar

3 min read

The 2026 Marketplace IndexTM: Why Some Brands Win on Amazon (and It's Not Their Ad Budget)

Every brand selling on Amazon has had this moment. You open your sales dashboard, check how your category is performing, and see a competitor pulling ahead again. Their product isn't better. Their price isn't lower. Yet somehow, they keep winning.

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2 min read

Podean's Global Amazon Media Report Q2 2026: Prime Day Reshaped the Quarter, Here's What the Data Shows.

Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...

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3 min read

Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

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4 min read

How to Optimize for Amazon’s Alexa for Shopping: The Complete Brand Playbook for AI-Driven Discovery

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

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1 min read

Podean and SWYM.ai Win at the Drum Commerce Media Awards 2026

We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...

Read More

The 2026 Marketplace IndexTM: Why Some Brands Win on Amazon (and It's Not Their Ad Budget)

Every brand selling on Amazon has had this moment. You open your sales dashboard, check how your category is performing, and see a competitor pulling ahead again. Their product isn't better. Their price isn't lower. Yet somehow, they keep winning.

Read More

Podean's Global Amazon Media...

Every year, brands build their Amazon strategy around a set calendar. Q4 for the holiday season. Q1 for reset and calibration. Q2 for steady,...

Read More

Winning Walmart’s Sparky: The...

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

Read More

How to Optimize for Amazon’s Alexa...

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

Read More

Podean and SWYM.ai Win at the Drum...

We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...

Read More