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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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2 min read

2025 Marketplace Marketing Trends

As we look ahead in 2025, it's clear that the digital commerce world will continue to evolve rapidly. From a shift towards profitability over growth at all costs to new opportunities for market and regional expansion, brands will need to adapt their...

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1 min read

The Global Media Report: What Q4 Tells Us About the Year Ahead

The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...

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1 min read

BFCM Sales Surge: What’s Next?

In today’s e-commerce landscape, one-day sales events are a thing of the past. What used to be a 24-hour shopping frenzy has now evolved into a...

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2 min read

Unlock Turkey 12 Success with AMC

2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...

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2 min read

Improving Brand Store Conversions

The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...

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2 min read

What retail metrics should you care about?

Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...

Read More

2 min read

How to Leverage Retail Audiences on Amazon

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...

Read More

2025 Marketplace Marketing Trends

As we look ahead in 2025, it's clear that the digital commerce world will continue to evolve rapidly. From a shift towards profitability over growth at all costs to new opportunities for market and regional expansion, brands will need to adapt their...

Read More

The Global Media Report: What Q4...

The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key...

Read More

BFCM Sales Surge: What’s Next?

In today’s e-commerce landscape, one-day sales events are a thing of the past. What used to be a 24-hour shopping frenzy has now evolved into a...

Read More

Unlock Turkey 12 Success with AMC

2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...

Read More

Improving Brand Store Conversions

The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...

Read More

What retail metrics should you...

Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...

Read More

How to Leverage Retail Audiences...

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...

Read More