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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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8 min read

Top International Marketplace Expansion Consultants

Quick Guide: Five international marketplace expansion consultants for global retail media growth Podean: The leading global marketplace agency for brands scaling Amazon and retail media across multiple continents Channel Bakers: A commerce media...

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3 min read

Five tips to localize your Amazon Ads strategy across the globe

Global brands have spent decades refining how they localize traditional media, adapting TV spots and adjusting messaging by marketplace. Then they...

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3 min read

Winning Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

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4 min read

How to Optimize for Amazon’s Alexa for Shopping: The Complete Brand Playbook for AI-Driven Discovery

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

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2 min read

Walmart Connect Is Building the Ecosystem Amazon Doesn’t Have

This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.

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2 min read

Podean Wins Best E-Commerce Strategy for the 2026 Digiday Media Buying and Planning Awards

We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...

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2 min read

How to Win Walmart’s Summer High-Traffic Event

Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...

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Top International Marketplace Expansion Consultants

Quick Guide: Five international marketplace expansion consultants for global retail media growth Podean: The leading global marketplace agency for brands scaling Amazon and retail media across multiple continents Channel Bakers: A commerce media...

Read More

Five tips to localize your Amazon...

Global brands have spent decades refining how they localize traditional media, adapting TV spots and adjusting messaging by marketplace. Then they...

Read More

Winning Walmart’s Sparky: The...

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

Read More

How to Optimize for Amazon’s Alexa...

What Is Amazon’s Alexa for Shopping? Amazon's Alexa for Shopping is Amazon's AI-powered shopping assistant that helps customers discover, compare,...

Read More

Walmart Connect Is Building the...

This week at Cannes, Walmart is making noise and generating headlines with many high-profile acquisitions, relaunches, and brand executions.

Read More

Podean Wins Best E-Commerce...

We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...

Read More

How to Win Walmart’s Summer...

Walmart’s Summer Event is one of the most significant retail media moments of the year. Drawing from real performance data from our legacy Cartbloom...

Read More