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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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2 min read

Improving Brand Store Conversions

The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in your Store. Your reviews are solid. Yet, you aren’t seeing the visitors, engagement, or sales you...

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2 min read

What retail metrics should you care about?

Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...

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2 min read

How to Leverage Retail Audiences on Amazon

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...

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2 min read

Turning Negative Reviews into Positive Opportunities

If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...

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2 min read

Podean Launches in Brazil

E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...

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5 min read

Don’t Worry About the New Amazon Inbound FBA Fee

Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.

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2 min read

Amazon and Walmart in Close Competition in Latest Marketplace Polling

In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...

Read More

Improving Brand Store Conversions

The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in your Store. Your reviews are solid. Yet, you aren’t seeing the visitors, engagement, or sales you...

Read More

What retail metrics should you...

Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...

Read More

How to Leverage Retail Audiences...

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...

Read More

Turning Negative Reviews into...

If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...

Read More

Podean Launches in Brazil

E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...

Read More

Don’t Worry About the New Amazon...

Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.

Read More

Amazon and Walmart in Close...

In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...

Read More