Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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1 min read
Chris Sheldon: 5/12/25 9:00 AM
Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S. consumers start their product searches on Amazon, significantly outpacing Google (42%) and even Walmart...
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2 min read
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
1 min read
Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...
1 min read
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
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1 min read
Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
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1 min read
We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
1 min read
Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...
Amazon's Buy With Prime is rewriting the e-commerce playbook for brands clinging to DTC-only strategies. The facts speak volumes: 56% of U.S. consumers start their product searches on Amazon, significantly outpacing Google (42%) and even Walmart...
Read More
Performance Marketing Isn’t Just About ROAS Anymore Let’s be real — ROAS often takes center stage in performance media. It’s flashy, easy to track,...
Read More
Amazon has recently implemented a significant change to its fee structure in Europe and the UK that could substantially benefit apparel brands...
Read More
We all see headlines each week talking about the rapid growth in retail media spend. But zero headlines about the waste. As we audit the work of...
Read More
Our latest Global Amazon Media Report for Q1 2025 provides a comprehensive view of media performance in the past nine quarters. With insights from 13...
Read More
We’re thrilled to announce the launch of Podean Consulting—a new division dedicated to answering the biggest marketplace questions facing your...
Read More
Unlocking Amazon's S-Team Strategy for Brand Growth In the winter of 2013, a small group of leaders huddled in Seattle to answer two critical...
Read More
