Marketplace Index™ 2025: Your Roadmap to Winning on Amazon

Winning on Amazon isn’t about luck. It’s about having the right strategy and consistent investment in optimization. But the question is, how do you know if your brand is truly winning?

Most brands only look at sales. And while sales numbers matter, they’re just one piece of the puzzle. They don’t reveal why something is working (or not), where the gaps lie, or how well you’re positioned for what’s next.

Relying on sales alone is like driving with only the rearview mirror. You can see where you’ve been—but not where you’re headed.

That’s what the Marketplace Index™ is for.

The Definitive Benchmark of Amazon Performance

The Marketplace Index™ is the only tool that provides a holistic view of your brand’s performance on Amazon. Now in its third edition and developed with our partners at Jungle Scout, this report evaluates brands across crucial pillars: content optimization, retail operations, media, and customer sentiment. We don’t just tell you where you rank; we show you where you can grow.

What’s New in 2025: A Global Perspective

The 2025 Marketplace Index™ takes things to a global scale, now including six major markets: the US, UK, Mexico, Australia, Germany, and Brazil. From the beginning, the goal has been to provide a global perspective of Amazon’s competitive landscape. This year’s edition expands on that vision by adding two key international markets, Germany and Brazil.

Overall, we analyzed more than 2 million data points from 2,500 brands across these six markets to give you a clear picture of where your brand stands on the world stage.

What You’ll Get from the 2025 Report

• Global Benchmarks: See how your brand compares against top players not only in their categories but also across multiple Amazon markets
• Actionable Insights: Learn what the best brands do to excel in retail, content, and advertising, and how you can do the same.
• Performance Tracking: See how your brand has improved over time and pinpoint your next big growth opportunity.
• Competitive Edge: Understand which brands are leading their categories and how you can outperform them.

Stop Guessing. Start Growing.

The Marketplace Index™ 2025 gives you the data and clarity needed to drive your brand forward. Don’t leave your future on Amazon to chance.

Ready to see where your brand stands? Access the free 2025 reports now.

Not featured in the rankings?

Contact us so we can provide you with a complimentary, tailored assessment to show you how your brand performs relative to competitors. 

Powered by Podean Intelligence

The Marketplace Index™ is powered by Podean Intelligence, the agency’s dedicated research division. By combining deep industry expertise with advanced data analytics, Podean Intelligence delivers actionable insights that help brands succeed in the ever-evolving ecommerce landscape.

Click below to learn more about Intelligence, its suite of research reports, and how we can help future-proof your commerce strategy.