On Amazon, you’re either leading or being left behind. The Marketplace Index™, Podean’s annual global benchmark report, is the definitive guide to understanding where your brand stands and how to climb the ranks.
Now in its third year, this edition is our most comprehensive yet—covering more markets, more brands, and the most competitive categories today. See exactly where your brand ranks, who’s leading, and what strategies drive success.
This year, the Marketplace Index™ expands to Germany and Brazil, joining the US, UK, Mexico, and Australia. Covering six markets, 2,500+ brands, and over 50,000 ASINs, the report gives brands a comprehensive, global view of Amazon performance.
Benchmark Smarter, Grow with Confidence
From emerging local brands to international leaders, the report highlights variations in performance across categories and regions. Brands can use the data and insights to benchmark performance, uncover opportunities, and plan for growth with confidence.
EXPANDED COVERAGE, DEEPER INSIGHTS
Brands were evaluated and scored using a framework built on the key pillars of Amazon success: Retail, Content, Customer Sentiment, and Media.
WHY YOUR RANKING MATTERS
UNLOCK YOUR COMPETITIVE ADVANTAGE
See the Full Picture
Sales on Amazon offer a glimpse into performance, but they don’t tell the whole story. To understand your brand’s true health and growth potential, you need a data-driven view that goes beyond revenue.
For smaller or emerging brands, this is especially critical. Without the built-in reputation of established names, success depends on visibility, optimization, and strategy.
The Marketplace Index™ provides a holistic view of your brand’s performance, because on Amazon, it’s not just about being present—it’s about winning at every level.
GET the Marketplace Index™
2025 REPORTS
The Marketplace Index™ 2025 Edition is now available for download, with individual reports for each Amazon market: US, UK, Mexico (English & Spanish), Brazil (English & Portuguese), Germany (English & German), and Australia.
Discover who’s leading in each category, how your brand stacks up against competitors, where performance gaps exist, and the year-over-year trends shaping the global marketplace. Packed with insights and analysis, these reports give you the clarity to act with confidence.
Download your 2025 reports today and unlock the advantage that will elevate your Amazon strategy.
Curious why your brand ranked where it did? We can walk you through the Marketplace Index™ in full detail. If your brand isn’t listed, we can provide a tailored assessment just for you.
