WHERE DOES YOUR BRAND RANK?
On Amazon, you’re either leading or being left behind. The Marketplace Index™, Podean’s annual global benchmark report, shows where brands stand, who’s leading, and what it takes to climb the ranks.
The 2026 edition is coming soon. Sign up below to be among the first to receive the latest edition when it launches.
While you wait, explore the 2025 results. Discover where your brand landed, who’s leading across markets and categories, and what strategies set the top performers apart.

Over 2,500 brands ranked, including
A GLOBAL LENS ON AMAZON PERFORMANCE
EXPANDED COVERAGE, DEEPER INSIGHTS
Now Including Germany and Brazil
In our latest edition, the Marketplace Index™ expands to Germany and Brazil, joining the US, UK, Mexico, and Australia. Covering six markets, 2,500+ brands, and over 50,000 ASINs, the report gives brands a comprehensive, global view of Amazon performance.
Benchmark Smarter, Grow with Confidence
From emerging local brands to international leaders, the report highlights variations in performance across categories and regions. Brands can use the data and insights to benchmark performance, uncover opportunities, and plan for growth with confidence.

EXPANDED COVERAGE, DEEPER INSIGHTS
Brands were evaluated and scored using a framework built on the key pillars of Amazon success:
Retail, Content, Customer Sentiment, and Media.

WHY YOUR RANKING MATTERS
UNLOCK YOUR COMPETITIVE ADVANTAGE
See the Full Picture
Sales on Amazon offer a glimpse into performance, but they don’t tell the whole story. To understand your brand’s true health and growth potential, you need a data-driven view that goes beyond revenue.
For smaller or emerging brands, this is especially critical. Without the built-in reputation of established names, success depends on visibility, optimization, and strategy.
The Marketplace Index™ provides a holistic view of your brand’s performance, because on Amazon, it’s not just about being present—it’s about winning at every level.

GET the Marketplace Index™
2025 REPORTS
The Marketplace Index™ 2025 Edition is now available for download, with individual reports for each Amazon market: US, UK, Mexico (English & Spanish), Brazil (English & Portuguese), Germany (English & German), and Australia.
See who’s winning each category, how your brand compares to the competition, key performance gaps, year-over-year progress, and global insights in our comprehensive reports.
Get your copy today and uncover the insights that will take your Amazon strategy to the next level.
.webp?width=2000&height=450&name=PodeanLogoRegistered-Horizontal-Large-02%20(1).webp)
