Amazon Explained: Badges
What badges should your brand and products be striving for?
3 min read
The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to understand if you want to be a successful Amazon merchant. If your brand isn’t retail ready when you launch, everything that you spend on advertising will essentially be thrown away.
Many new businesses start out by quickly listing products on Amazon and assume that their product will fly into costumers’ carts, but they often overlook the essential details that go into making a retail ready listing – this is something that must be done in order to reach success with selling on Amazon!
Having Amazon deem your product detail page retail ready doesn’t only help you with getting into the Buy Box, but it also helps convert views into sales. By fully covering every aspect and detail about the item within its description, you will provide your potential customers with a more comfortable decision as to whether they want to purchase the product.
What is retail readiness?
When an Amazon product is considered “retail ready,” it means that the product listing has all of the necessary information and details for the customer to fully understand the product they are purchasing.
Having a retail ready product page is a vitally important aspect for any Amazon marketing campaign. If you’re hoping to sell your product at a quick rate and land in the Buy Box, then you better make sure that your product page is completely retail ready!
How can I make my product retail ready?
When shopping online, customers cannot actually touch and feel the product that they are looking at, so they must rely on all of the listed specs and details within the product description. Although it is important to bring viewers to your listings with proper keywords and ad placements, it is equally essential to provide a great shopping experience with a full and comprehensive product description page.
There’s a lot that goes into making your listing retail ready, but we’ve made a list below of all the most important components for doing so.
Retail readiness checklist
1. Product title length
The very first thing that a customer sees is the title of your listing. You want to optimize the product title to be attractive to potential buyers and efficient in its description. Even though Amazon allows up to 200 characters for a product description, typically, you will want to keep the title well below 100 characters when possible for ideal retail readiness metrics.
2. Product images
Since your customers don’t have the opportunity to physically see the product, the images for the listing are critical. Make sure to input excellent, professional-quality images with various angles – supplying a video or usage pictures can bring you to the next level, too!
3. Ratings and reviews
One of the first things a shopper will see is your star rating. Your rating will communicate to shoppers what kind of customer experience they can expect when purchasing your goods. It’s important to have a minimum of at least a 3.5-star rating with 20+ customer reviews. If you are launching a new listing and are in need of quality customer reviews, consider taking advantage of Amazons Early Reviewer Program – this program allows randomly selected buyers to review your product in exchange for a small voucher from Amazon.
4. Buy Box
Amazon weighs the pros and cons of each seller based on reviews, price, fulfillment, customer experience, and other factors to determine whether they win the buy box for each product they have listed. Winning the Buy Box means you are the front runner for the majority of Amazon sales for that specific product.
Losing out on the Buy Box will restrict you from running sponsored ads, and you will likely lose what money you’ve put towards promotions for the product. Learn more about winning the Buy Box: (Insert link to the Buy Box article)
5. Inventory
In order to maintain success and secure the Buy Box, you must ensure Amazon that the product is in stock enough to handle as many orders as may come in. As a seller, it is your priority to keep your inventory well-stocked, whether that is in your own warehouse or through FBA.
6. Enhanced content (A+ content)
This feature allows Brand Managers to add rich content, enhanced photos, and unique text placements within their product description page. This tool will likely aid in higher sales conversion and lower product returns.
7. Clear and accurate content
This includes every aspect listed above, and more. You should assure that the entirety of your listing is engaging, with accurate and useful information, void of mistakes and misinformation. The whole idea of retail readiness is to provide an excellent product detail page in order to serve its visitors with a great experience and produce more sales for you!
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