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What is Amazon Live?

Podean : 9/3/19 2:26 PM

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Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course, it didn’t take long for Amazon to make live-streaming a part of its shopping experience. Essentially, Amazon Live is a series of free, live-streamed channels that are produced by Amazon merchants. Similar to QVC, Amazon Live is dominated by shopping channel type shows and infomercials; however, unlike QVC and other shopping networks, Amazon Live gives the seller’s creating the show liberty to host various kinds of cooking shows, talk shows, and other interest drumming content that relates to their product. This allows the viewer to watch the streams that showcase the products that they are interested in.

Amazon Live is free to use for any Professional Seller who has signed up for the Amazon Brand Registry in the United States. Seller’s are fully responsible for the content they create, but there are not a lot of regulations set in place to limit how you use it, so long as you are creating good content that relates to your product, you should be okay. As a stream is live, the seller’s product will be featured directly below the video feed, with options to buy, or further research the product.

Why Amazon Live?

Amazon Live is still a very new tool for Amazon sellers and marketers, and it is left largely up in the air as to whether it is worth the time and resources it takes to produce stream-worthy content. After all, there still isn’t even a shortcut to Amazon Live on the website homepage.

There is definitely some undeniable upside to getting into this kind of live streaming marketing platform. It harbors the collide of new and old generations – Amazon Live can appeal to both the older QVC and HSN customer demographic and the much younger Twitch and other live stream loving consumers.

The platform took a big leap forward on Prime Day 2019, where there was Amazon Live content displayed on the website’s home screen throughout the day. Some sellers have reported that since being featured, their sales have more than tripled.

There are already hundreds of Amazon Live channels that are active at any given time, and it seems like that number will only grow, meaning that the competition for viewers’ attention is only going to rise. If you can produce killer content that promotes a solid product, Amazon Live might be for you. This is also a very useful tool to display products that require consumer education; it will undoubtedly be cheaper than an end-cap in a brick and mortar store.

Will it work?

There’s no guarantee that Amazon Live will be worth doing for you, or even that it will stick around for the long-haul, although it does have a key component that leads many to believe that it will become a valuable asset to sellers around the world – that is a more customizable and focused shopping experience for the consumer. It can bring shopping recommendations to a whole new level! With the massive catalog that Amazon boasts, some customers can be intimidated by the sheer volume of choices there are to navigate. Amazon Live hopes to provide just the right amount of filtered guiding to nudge the buyer in the right direction, leading them to buy things they otherwise might miss.

Amazon Live has the potential to not only bring in customers but to create fans. If you can build a faithful following for your brand, there will be no stopping you after that! Amazon Live offers a unique interactive experience where you can engage your viewers and customers while not having to go outside of the Amazon Marketplace for anything!