What is Amazon Live?
Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...
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We are delighted to share with you the launch of LiveCraft, a new agency within the Podean group that is dedicated to capturing opportunities for brands in the emerging discipline of live marketing.
LiveCraft develops strategies around all aspects of live content creation and its distribution across social and other media platforms, with the ultimate aim of enhancing brand reputation among fans and communities and driving incremental sales for brands.
The agency will offer the full range of services needed to succeed in live marketing including talent discovery and management, brand partnerships and sponsorships, livestream production and activation, live commerce integration and supporting media and promotions.
Our programs will build genuine connections with fans across all live streaming environments including Twitch, Amazon, Youtube, Facebook, Instagram, TikTok, Snapchat and QVC.
We believe that LiveCraft is a perfect extension to the Podean family due to Twitch’s future role as a strategic Amazon property, our backgrounds in media and content innovation and the huge potential of live commerce.
A live campaign
We are now live with a groundbreaking campaign that immerses our client e.l.f. Cosmetics into the world of gaming and live streaming through a program and partnership with a top female Twitch content creator and influencer Loserfruit (LuFu). Check it out:
We look forward to helping your brand go live in 2021 and beyond!
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