Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
1 min read
What badges should your brand and products be striving for?
Amazon uses badges across it’s marketplace and online properties as a way to highlight the programs that products are associated with. What do all the badges that consumers see on the marketplace represent and why are they important? In this visualization we’ve highlighted all the major badges used on the Amazon marketplace and their relevance and potential impact for your brand.
If you’d like to learn more about the different Amazon programs represented by these badges and their relevance for your products, please contact us.
3 min read
Podean’s Founder & CEO On His New Book – Amazon For CMOs
Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a...
Amazon Explained: A+ Content
Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...