Podean Named Finalist in the 2025 Amazon Ads Partner Awards

The results are in! Podean has officially been announced as a finalist in the Full Funnel Advertising APAC category of the 2025 Amazon Ads Partner Awards.

This isn’t just an award for us - it’s a nod to our ongoing commitment to building strategies that not only sell products but also build brands.

The Amazon Ads Partner Awards

The Amazon Ads Partner Awards celebrate best-in-class agencies and technology providers who push the boundaries of what’s possible with Amazon Ads. These awards highlight creativity, performance, and innovation in digital advertising and serve as a benchmark for excellence in the industry.

In 2024 alone, the program drew over 350 entries from 24 countries, making this one of the most competitive and recognized accolades in our industry.

Full Funnel Advertising Award

The Full Funnel Advertising Award honors partners who redefine what effective customer engagement is on Amazon. It highlights those who demonstrate how multi-stage advertising strategies can connect every stage of the customer journey -  from awareness through to purchase and loyalty - to deliver measurable client success.

View the full list of finalists for the 2025 Amazon Ads Partner Awards.

How We Secured Our Finalist Spot: A Partnership with WaterWipes

Our finalist nomination stems from our partnership with WaterWipes in the Australian market. Competing in a crowded category, we knew that we had to be ambitious. We wanted to drive immediate sales while simultaneously building a loyal customer base for the long term.

Our approach in this was to design a holistic full-funnel advertising strategy that carefully aligned with the different stages of the consumer journey. We recognized the limitations of focusing solely on conversions, so we engineered an integrated solution leveraging the unique strengths of both Amazon DSP and Sponsored Ads.

Then, by mapping each customer journey stage to the most appropriate ad type and validating our media mix through Amazon Marketing Cloud (AMC), we ensured a seamless progression and optimized investment throughout the funnel.

Overall, this cohesive approach delivered a 20% increase in sales, 360 new Subscribe & Save sign-ups, and a significant lift in New-to-Brand sales.

What’s Next

The final winners of the 2025 Amazon Ads Partner Awards will be announced on November 10th. While we’re hopeful of taking the award home, we’re already considering this a win. It’s a recognition of our team’s hard work and the incredible trust our partners place in us.

A massive thank you to our entire team and, of course, to our partners at WaterWipes. Your collaboration and trust made this possible, and this achievement is as much yours as it is ours.

Partner with Podean

If you’re interested in learning more about how Podean can help drive growth for your brand, similar to what we have done for our other clients, contact us today.