The Global Media Report: What Q4 Tells Us About the Year Ahead

The world of Amazon advertising continues to evolve rapidly, and Q4 2024 was no exception. In our latest Global Amazon Media Report, we dive into key performance insights from 13 countries, analyzing over 100 brands and more than 25 product categories. With ad spend surpassing eight figures, this report brings you a clear picture of how Amazon media is performing across the globe.

Backed by real data from Podean clients, this report captures regional shifts, emerging market dynamics, and tactical takeaways that can inform your media strategy across Amazon marketplaces.

What the Data Reveals

Here are some of the biggest takeaways from Q4 2024:

• On a global scale, CPC rates are holding steady except for a few markets
• Australia and the US continue to lead in value per click for the third consecutive quarter
• The UK posted the strongest Sponsored Ads conversion rates, while another market continues to struggle on this front
• Engagement gaps between markets continue to persist
• Global ad growth accelerates due to Amazon’s expansion into new ad formats and greater adoption in emerging markets
• Amazon DSP had an explosive Q4, which was likely brought on by the push into video ad placements

What This Means for Your Brand

The US may still be Amazon’s biggest player, but the momentum in other markets can’t be ignored. From Australia's consistent performance to Mexico’s steady improvements, brands have more opportunities than ever to grow globally, especially if they adapt strategies based on regional performance.

Whether you're launching in a new marketplace or doubling down on an existing one, understanding how performance varies across countries is critical. This report provides the media intelligence you need to navigate today’s e-commerce landscape.

Download the full Q4 2024 report now to explore the complete set of insights and see how your strategy stacks up.

Need help interpreting the data or shaping your Amazon media approach?

Our experts are here to help you make sense of it all and turn performance insights into action. Let’s talk.