The Power of Amazon Brand Stores: Benefits, Best Practices & ROI

What is a Brand Store & Why Should I Have One?

Brand Stores are a key element to a brand's presence on Amazon. It allows sellers to create a one-stop shop for their product assortment, plus give consumers specifics & details of their brand and its values.

You may be wondering whether creating a Brand Store is truly worth the investment. In this blog post, we address common questions and share why dedicating time and resources to building a well-designed, strategic Brand Store can deliver significant value for your brand.

What is a Brand Store?

Amazon Brand Stores provide an opportunity to cultivate a consumer experience that reflects and showcases a brand’s presence. Showcasing only your brand (or brands!), you can decide the customer flow, directing traffic to the appropriate pages for shopping. Utilizing best practices and the available modules creatively, you can ensure your Amazon Brand Store is both visually appealing and functional for shoppers.

Amazon claims that customers who visit a Brand Store are likely to “purchase 53.9% more frequently, have a 52.1% higher add-to-cart rate, a 42.4% higher average selling price, and a 71.3% higher average order value compared to those who do not visit a Store.” Consider utilizing a variety of module types throughout your store to further drive engagement, increase dwell time, and lead consumers to PDPs across your entire catalog.

What are some key Brand Store best practices I should be aware of?

When designing a Brand Store, best practices generally fall into three core categories: Customer Journey, Promotions, and Layout.

Customer Journey: Consider adding 'Shop Now' calls-to-action directly on homepage product images to guide customers to specific product detail pages or store subpages. Use split-section modules to showcase a mix of product and lifestyle imagery, including ASIN previews that link to relevant PDPs.

Promotions: Because many consumers discover a brand through its store, it's important to feature promotional or seasonal content that grabs their attention. This can include sales, Subscribe & Save deals, coupons, featured products, or seasonal messaging.

Layout: Treat your brand store as an extension of your website. Just as your DTC site is designed with customer attention in mind, your Amazon store should follow suit. Use short, looped videos to capture interest, and keep homepage product grids purposeful and focused.

What are the key reasons why I should have a Brand Store?

There are many reasons why Brand Stores are valuable, but the five most important can be summarized in the categories below:

1. Google Visibility: Brand Stores are indexed by Google, so shoppers searching your brand often land on your Store before individual products.
2. Better Amazon Rankings: Stores help boost your brand’s organic search position on Amazon, increasing product discoverability.
3. Higher Ad Performance: Linking Sponsored Brand ads to your Store can improve ROAS by up to 22%, according to Amazon. This results in more engagement and sales.
4. Enhanced Brand Discovery: Shoppers naturally click from product pages to your Store to explore your brand, making it a key traffic touchpoint.
5. Capture External Traffic: Your Store serves as a dedicated landing page for off-Amazon traffic, helping convert visits into sales.
   

Ready to unlock the full potential of your Amazon Brand Store?

Our team of marketplace experts can help you design, optimize, and manage a Store that drives traffic, conversions, and brand loyalty. Reach out to us today to get started.