Future-Proof Your Brand: Inside Podean’s GEO Audit

ChatGPT recently surpassed Wikipedia in traffic, ranking as the fifth most-visited site in the world. With consumers increasingly turning to generative AI tools like ChatGPT, Google Gemini, and Perplexity for shopping guidance, brands can no longer rely solely on traditional search optimization. The question is no longer “How do I show up on Google?” but rather “How is my brand being represented in AI conversations?” This is where Generative Engine Optimization (GEO) comes into play.

At Podean, our GEO Audit is designed to uncover how your brand is showing up across AI platforms—and to create a roadmap that ensures you’re visible, credible, and competitive as consumer behavior evolves.

WhAT IS A GEO AUDIT?

Think of a GEO Audit as the modern upgrade to SEO. Instead of focusing on search engine rankings, we evaluate how your brand appears in AI-driven answers that consumers see when they ask questions. The goal is to make sure your brand is part of those answers—and positioned in a way that leads to trust and sales.

WHAT WE COVER IN A GEO AUDIT 

1. Mapping Your AI Presence

Do you show up naturally in answers? Are you standing out against competitors—or missing entirely?
This mapping establishes a clear baseline of your brand’s current visibility. We evaluate how your products and story appear across the leading generative engines, including:

• ChatGPT (OpenAI)
• Google Gemini
• Perplexity
• You.com
• Other LLM-powered shopping assistants

2. Customer Query Coverage

Next, we look at the types of questions consumers ask during their buying journey:

• “What’s the best [product] for [need]?”
• “[Brand] versus [competitor]”
• “Which retailers carry [brand]?”

From there, we identify how you rank, where information is incomplete, and where there’s simply no response—signaling a missed opportunity to capture demand.

3. Evaluating Content & Signals

Generative engines pull from many sources. We audit whether your digital footprint is contributing meaningful signals, such as:

• Website structure and crawlability
• Blog post schema and optimization
• Product listing coverage across marketplaces
• Review volume and sentiment from major third-party sites
• Press mentions and backlinks from high-authority sources

The outcome: a clear picture of what’s influencing AI recommendations today—and where you can strengthen coverage.

4. Intent-Based Opportunities

• AI doesn’t answer queries the same way a search engine does—it tailors responses to user intent. We break down how you can optimize content across:
• Informational queries: Educational content, brand mission, explainer content
• Comparative queries: Data-backed claims, structured side-by-side comparisons
• Transactional queries: Availability, pricing, retailer partnerships
• Conversational brand storytelling: First-party content that supports natural language recall

5. Technical Improvements

We provide recommendations to improve your brand’s discoverability in AI through:

• Structured data markup (schema)
• Improved alt text and product descriptions
• Enhanced brand Wikipedia/Wikidata profiles
• Sitemap and robots.txt optimizations
• Integrations with product knowledge graphs where applicable

These help AI tools accurately surface and interpret your brand’s digital footprint.

6. Competitive Share of Voice in LLMs

We benchmark your LLM share of voice vs. category competitors, providing a visibility score based on:

• Mention frequency in AI answers
• Placement quality in responses (e.g., “best of” vs. buried mentions)
• Domain authority signals leveraged by engines

This gives you a clear view of how you stack up—and where to move the needle.

7. Actionable Roadmap

We wrap up the audit with a detailed action plan tailored to your brand’s digital infrastructure, content assets, and growth goals. This includes:

• Quick-win content ideas tuned for generative search
• Owned + earned media opportunities
• Marketplace and DTC updates to support GEO visibility
• Measurement plan for monitoring LLM improvements
  
  

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WHY IT MATTERS

AI is quickly becoming the new point of entry for online shopping journeys. If your brand isn’t present—or isn’t represented accurately—you’re ceding ground to competitors.

A Podean GEO Audit gives you the tools and insights to take control of your presence in generative AI. The result: stronger discoverability, clearer brand storytelling, and greater opportunity to convert shoppers at the very start of their journey.

Ready to understand how your brand is showing up in AI-driven commerce? Get in touch with Podean to begin your GEO Audit.