Amazon Explained: Amazon Attribution
Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...
1 min read
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.
Listen via the link below.
What is Amazon Live?
Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...