Amazon Explained: Amazon Attribution
Take a deep dive into Amazon Attribution, a new offering that enables brands to measure the impact of cross-channel marketing efforts.
1 min read
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.
Listen via the link below.
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