INSIGHTS

 

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Amazon Explained (4)

1 min read

A Timeline Of Amazon Devices

We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like...

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1 min read

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...

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1 min read

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...

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4 min read

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.

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5 min read

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.

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4 min read

A Brief History Of Amazon

When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...

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4 min read

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage.

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Amazon Explained (4)

A Timeline Of Amazon Devices

We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like...

Read More

Interview: Transforming Amazon...

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...

Read More

Interview: Achieving profitability...

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...

Read More

Amazon: Can loathe turn to love...

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.

Read More

What’s Next For Amazon In…...

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.

Read More

A Brief History Of Amazon

When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...

Read More

Amazon Explained: Amazon Marketing...

Podean’s perspective on AMC, use cases, roadmap and how to leverage.

Read More