1 min read
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
Amazon Explained (4)
1 min read
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
Amazon: Can loathe turn to love for brand marketers?
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
5 min read
What’s Next For Amazon In… Advertising
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
4 min read
A Brief History Of Amazon
When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
4 min read
Amazon Explained: Amazon Marketing Cloud (AMC)
Podean’s perspective on AMC, use cases, roadmap and how to leverage.
4 min read
Jeff Bezos’s S-Team: The senior execs leading Amazon through Covid-19
The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company...
