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Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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Amazon Explained (2)

3 min read

Amazon Explained: What is Brand Registry?

There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...

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4 min read

Amazon Explained: What Is Amazon Live?

The sheer breadth and scale of Amazon means there’s an ever-growing number of ways for brands to reach consumers, whatever their product and at...

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1 min read

Amazon Explained: Badges

What badges should your brand and products be striving for?

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4 min read

Amazon Explained: Amazon Attribution

Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...

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6 min read

Amazon Explained: Reviews

Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...

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6 min read

Amazon Explained: DSP Targeting Capabilities

Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...

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4 min read

Interesting Amazon Partnerships

If, as the old saying goes, it’s lonely at the top, then you’d imagine Amazon to be as isolated as it gets. In fact, the story of Amazon’s success...

Read More

Amazon Explained (2)

Amazon Explained: What is Brand...

There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...

Read More

Amazon Explained: What Is Amazon...

The sheer breadth and scale of Amazon means there’s an ever-growing number of ways for brands to reach consumers, whatever their product and at...

Read More

Amazon Explained: Badges

What badges should your brand and products be striving for?

Read More

Amazon Explained: Amazon...

Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...

Read More

Amazon Explained: Reviews

Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...

Read More

Amazon Explained: DSP Targeting...

Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...

Read More

Interesting Amazon Partnerships

If, as the old saying goes, it’s lonely at the top, then you’d imagine Amazon to be as isolated as it gets. In fact, the story of Amazon’s success...

Read More