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A Short History Of Amazon Advertising Part 2: 2017 to Now
In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...
Amazon Explained (6)
2 min read
A Short History Of Amazon Advertising Part 1: 2012 – 2016
Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...
3 min read
Amazon Explained – Amazon Working Backward
When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...
3 min read
Top 10 Blogs For Amazon Marketing Professionals
Amazon is a goldmine of sorts, turning nearly everything it touches into gold.
3 min read
Amazon Explained: What is the Amazon “Narrative”?
In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting.
2 min read
Amazon Explained – The Flywheel
Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon CEO and founder, Jeff Bezos has taken hold of a...
4 min read
Amazon Explained – The Day 1 Mentality
Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become...
