INSIGHTS

amazon 101 (3)

4 min read

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.

4 min read

A Brief History Of Amazon

When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...

3 min read

Amazon Explained: Retail Readiness

The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...

5 min read

Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...

6 min read

A Guide To All (Current) Amazon Devices

Amazon isn’t only an online marketplace anymore. The company also makes and offers a large variety of electronic devices that are entirely...

3 min read

What is Amazon Live?

Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course,...

3 min read

Podean’s Founder & CEO On His New Book – Amazon For CMOs

Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a...