2 min read
Amazon Explained: A+ Content
Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...
amazon 101 (3)
1 min read
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
4 min read
Amazon: Can loathe turn to love for brand marketers?
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
4 min read
A Brief History Of Amazon
When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
3 min read
Amazon Explained: Retail Readiness
The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...
5 min read
Amazon Explained: Winning The Buy Box
The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...
6 min read
A Guide To All (Current) Amazon Devices
Amazon isn’t only an online marketplace anymore. The company also makes and offers a large variety of electronic devices that are entirely...
