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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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amazon 101 (2)

1 min read

Amazon Explained: Badges

What badges should your brand and products be striving for?

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4 min read

Amazon Explained: Amazon Attribution

Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...

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6 min read

Amazon Explained: Reviews

Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...

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6 min read

Amazon Explained: DSP Targeting Capabilities

Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...

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3 min read

Amazon Explained: Stores

What is an Amazon Store?

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2 min read

Amazon Explained: A+ Content

Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...

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1 min read

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...

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amazon 101 (2)

Amazon Explained: Badges

What badges should your brand and products be striving for?

Read More

Amazon Explained: Amazon...

Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...

Read More

Amazon Explained: Reviews

Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...

Read More

Amazon Explained: DSP Targeting...

Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...

Read More

Amazon Explained: Stores

What is an Amazon Store?

Read More

Amazon Explained: A+ Content

Most brands are privy to the concept of ‘Retail Readiness’ and how it underpins a brand’s success on Amazon. Perfect listings are fundamental, so a...

Read More

Interview: Transforming Amazon...

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...

Read More