INSIGHTS

amazon 101 (2)

13 min read

Ultimate Guide To Amazon Acronyms (UGTAA)

Podean: Mar 1, 2021 12:39:54 AM

Your handy guide to all the Amazon acronyms and terminology is finally here. We regularly get asked by clients and partners what different terms and...

3 min read

Amazon Explained: What is Brand Registry?

Podean: Jan 27, 2021 4:19:07 AM

There’s no escaping the fact that, for some brands, Amazon represents digital retail’s wild west, rife with counterfeiters, unauthorized third party...

1 min read

Amazon Explained: Badges

Podean: Dec 22, 2020 2:52:15 AM

What badges should your brand and products be striving for?

4 min read

Amazon Explained: Amazon Attribution

mark: Dec 11, 2020 3:48:16 AM

Amazon has long been the top e-commerce destination for U.S. consumers. Until recently, though, the ability for advertisers to evaluate the...

6 min read

Amazon Explained: Reviews

Podean: Nov 16, 2020 3:30:49 PM

Good reviews are a contributor to success across all forms of ecommerce, but on Amazon in particular, it holds a lot more importance than many brands...

6 min read

Amazon Explained: DSP Targeting Capabilities

Podean: Oct 15, 2020 3:25:20 AM

Amazon advertising is all about converting sales on Amazon, right? Wrong. Just as the Amazon ecosystem itself extends beyond the retail site into...

3 min read

Amazon Explained: Stores

Podean: Oct 8, 2020 3:12:28 AM

What is an Amazon Store?

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