INSIGHTS

amazon 101

2 min read

AMC Tips to Unlock Success During Turkey 12

2024 is a new era for Amazon’s Holiday seasonal shopping, with Amazon going away from the traditional “Turkey 5” sale (Thanksgiving-Cyber Monday) to...

2 min read

Unlock the Secrets to Why Your Brand Store Isn’t Performing

The age-old question: Why isn’t my Brand Store converting? You have engaging images and videos. All the products from your catalog are organized in...

2 min read

What retail metrics should you care about?

Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...

2 min read

How to Leverage Retail Audiences on Amazon

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...

2 min read

Turning Negative Reviews into Positive Opportunities

If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...

5 min read

Don’t Worry About the New Amazon Inbound FBA Fee

Spoiler alert – The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.

4 min read

The 7 keys for improving your brand’s CX on Amazon

This article was originally published by The Drum on March 16, 2022.