INSIGHTS

amazon (2)

1 min read

Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f....

3 min read

Podean Turkey launches & unveils ecommerce research

Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on...

4 min read

A Brief History Of Amazon

When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...

4 min read

Jeff Bezos’s S-Team: The senior execs leading Amazon through Covid-19

The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company...

6 min read

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but...

3 min read

Amazon Explained: Retail Readiness

The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to...

5 min read

Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell...