2 min read
What retail metrics should you care about?
Amazon is a data-driven company. If you aren’t tracking and optimizing your approach based on the data, you are falling behind both competitors who...
amazon
2 min read
How to Leverage Retail Audiences on Amazon
In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully...
2 min read
Turning Negative Reviews into Positive Opportunities
If you’ve ever wondered, ‘What do we do about bad reviews?’ you aren’t alone. No one enjoys receiving bad reviews; they can hurt sales and increase...
2 min read
Podean Launches in Brazil
E-commerce in Brazil is exploding. eMarketer suggests that more than 105 million Brazilians will shop online in 2024 and spend more $84 billion USD;...
2 min read
Amazon and Walmart in Close Competition in Latest Marketplace Polling
In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of...
1 min read
Agency vs. Full-Time Staff: Making the Right Choice for Your Business
As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look...
2 min read
Podean’s unBoxed 2023 Recap: Day 1
unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about...
