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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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4 min read

Twitch-ing For Advertisers

Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and advertising revenue. On August 25, 2014, Amazon acquired Twitch Interactive for $970 million. Seeing as how...

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3 min read

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...

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3 min read

A Short History Of Amazon Advertising Part 2: 2017 to Now

In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...

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2 min read

A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...

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4 min read

“Alexa… what are the best branded skills?”

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...

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4 min read

Alexa, what are the best branded skills?

Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...

Read More

3 min read

Amazon Explained – Amazon Working Backward

When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...

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Twitch-ing For Advertisers

Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and advertising revenue. On August 25, 2014, Amazon acquired Twitch Interactive for $970 million. Seeing as how...

Read More

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...

Read More

A Short History Of Amazon...

In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...

Read More

A Short History Of Amazon...

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...

Read More

“Alexa… what are the best branded...

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...

Read More

Alexa, what are the best branded...

Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...

Read More

Amazon Explained – Amazon Working...

When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...

Read More