INSIGHTS

4 min read

Amazon Explained: What is Fulfilled by Amazon (FBA)?

Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by Amazon, has been a cost-effective and straightforward service provided by Amazon that offers warehouse...

3 min read

“Alexa, where are you?” Answer: “I’m in 100 million devices”

In today’s world, it seems like everything has some sort of AI or smart technology built into it. With top companies like Amazon, Google, and Apple...

4 min read

Twitch-ing For Advertisers

Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and...

3 min read

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key...

3 min read

A Short History Of Amazon Advertising Part 2: 2017 to Now

In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and...

2 min read

A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...

4 min read

“Alexa… what are the best branded skills?”

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...