Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.
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1 min read
As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations,...
Read More
1 min read
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
1 min read
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
3 min read
There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
5 min read
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
1 min read
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations,...
Read More
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving...
Read More
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
Read More
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
Read More
There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
Read More
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
Read More
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
Read More
