1 min read
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.
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MARKETPLACE INSIGHTS
Stay informed with the latest marketplace news, trends, and insights from Podean. We bring you expert analysis, industry updates, and valuable strategies to help you navigate the ever-evolving world of marketplace marketing.
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1 min read
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
4 min read
Amazon: Can loathe turn to love for brand marketers?
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
3 min read
Global Supply Chain – The Challenges
There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
5 min read
What’s Next For Amazon In… Advertising
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
1 min read
A+ Premium Innovation: Niki’s
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
4 min read
A Brief History Of Amazon
When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
Interview: Transforming Amazon into a Profitable Channel
As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.
Read More
Interview: Achieving profitability...
As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to...
Read More
Amazon: Can loathe turn to love...
This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here.
Read More
Global Supply Chain – The...
There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely...
Read More
What’s Next For Amazon In…...
WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering.
Read More
A+ Premium Innovation: Niki’s
Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats...
Read More
A Brief History Of Amazon
When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where...
Read More