Podean

2 min read

A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in ad revenue for 2018. But how did this e-commerce company become one of the world’s top advertising...

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4 min read

“Alexa… what are the best branded skills?”

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...

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4 min read

Alexa, what are the best branded skills?

Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...

Read More

3 min read

Amazon Explained – Amazon Working Backward

When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...

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3 min read

Top 10 Blogs For Amazon Marketing Professionals

Amazon is a goldmine of sorts, turning nearly everything it touches into gold.

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4 min read

Our Not-so-secret Weapon: The Podean Sales Accelerator

Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...

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3 min read

Amazon Explained: What is the Amazon “Narrative”?

In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting.

Read More

A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in ad revenue for 2018. But how did this e-commerce company become one of the world’s top advertising...

Read More

“Alexa… what are the best branded...

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but...

Read More

Alexa, what are the best branded...

Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...

Read More

Amazon Explained – Amazon Working...

When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...

Read More

Top 10 Blogs For Amazon Marketing...

Amazon is a goldmine of sorts, turning nearly everything it touches into gold.

Read More

Our Not-so-secret Weapon: The...

Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...

Read More

Amazon Explained: What is the...

In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting.

Read More