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Amazon deepens its advertising capabilities with Nielsen audience segments
Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com,...
Advertising Updates
Samsung Ads integrates with Amazon Publisher Cloud
Samsung Ads announced an integration with Amazon Publisher Cloud, enabling advertisers to activate campaigns using Samsung Smart TV data alongside...
Amazon Brand Store quality rating now uses sales metrics
Amazon Ads has updated the Brand Store quality experience so ratings (High, Medium, Low) are based on sales attributed to a storefront rather than...
Amazon DSP introduces brand suitability controls via Content Exclusion Categories
Advertisers can now manage brand safety across Twitch and third-party web and mobile inventory with a one-time setup, using on/off content category...
Amazon Ads updates attribution model with shopping-signal enhancement
Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...
Amazon DSP integrates Podcast Audience Network for unified campaign management
Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The...
Walmart brings advertising into its AI shopping assistant
Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.
PODEAN EXCLUSIVE
Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...