Amazon DSP introduces brand suitability controls via Content Exclusion Categories

Podean : Jan 13, 2026 7:45:07 AM

Advertising Updates

Advertisers can now manage brand safety across Twitch and third-party web and mobile inventory with a one-time setup, using on/off content category exclusions to prevent ads from appearing alongside misaligned topics. The update also expands Brand Suitability reporting, giving advertisers clearer visibility into where ads run and helping maintain consistent brand standards across markets and inventory.

Learn more: https://advertising.amazon.com/en-us/resources/whats-new/content-exclusion-categories-brand-suitability-control/?ref_=a20m_us_wn_gw

Amazon DSP integrates Podcast Audience Network for unified campaign management

Podean : Jan 13, 2026 7:42:57 AM

Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The...

Advertising Updates
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PODEAN EXCLUSIVE

PODEAN EXCLUSIVE

Podean : Jan 13, 2026 7:25:16 AM

Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...

Advertising Updates
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Amazon Ads updates attribution model with shopping-signal enhancement

Podean : Jan 13, 2026 7:43:53 AM

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

Advertising Updates
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