Amazon Ads updates attribution model with shopping-signal enhancement
Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...
Samsung Ads announced an integration with Amazon Publisher Cloud, enabling advertisers to activate campaigns using Samsung Smart TV data alongside Amazon’s shopping, streaming, and browsing signals through Amazon Ads.
Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...
Amazon Ads has updated the Brand Store quality experience so ratings (High, Medium, Low) are based on sales attributed to a storefront rather than...
Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...