Samsung Ads integrates with Amazon Publisher Cloud

Podean : Jan 13, 2026 7:49:42 AM

Advertising Updates

Samsung Ads announced an integration with Amazon Publisher Cloud, enabling advertisers to activate campaigns using Samsung Smart TV data alongside Amazon’s shopping, streaming, and browsing signals through Amazon Ads.

Learn more: https://news.samsung.com/us/samsung-ads-announces-integration-amazon-publisher-cloud-connect-streaming-browsing-shopping-signals/

Amazon Ads updates attribution model with shopping-signal enhancement

Podean : Jan 13, 2026 7:43:53 AM

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

Advertising Updates
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Amazon Brand Store quality rating now uses sales metrics

Podean : Jan 13, 2026 7:46:10 AM

Amazon Ads has updated the Brand Store quality experience so ratings (High, Medium, Low) are based on sales attributed to a storefront rather than...

Advertising Updates
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Amazon deepens its advertising capabilities with Nielsen audience segments

Podean : Jan 13, 2026 7:51:03 AM

Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com,...

Advertising Updates
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