Amazon deepens its advertising capabilities with Nielsen audience segments

Podean : Jan 13, 2026 7:51:03 AM

Advertising Updates

Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com, combining Nielsen’s cross-channel insights with Amazon’s first-party signals for more precise, full-funnel targeting.

Read more about it: https://www.marketingdive.com/news/nielsen-strengthens-ties-with-amazon-advertisers-via-audience-segments/807271/

Amazon DSP integrates Podcast Audience Network for unified campaign management

Podean : Jan 13, 2026 7:42:57 AM

Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The...

Advertising Updates
Read More

Samsung Ads integrates with Amazon Publisher Cloud

Podean : Jan 13, 2026 7:49:42 AM

Samsung Ads announced an integration with Amazon Publisher Cloud, enabling advertisers to activate campaigns using Samsung Smart TV data alongside...

Advertising Updates
Read More
PODEAN EXCLUSIVE

PODEAN EXCLUSIVE

Podean : Jan 13, 2026 7:25:16 AM

Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...

Advertising Updates
Read More