Amazon DSP integrates Podcast Audience Network for unified campaign management

Podean : Jan 13, 2026 7:42:57 AM

Advertising Updates

Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The integration combines Amazons first-party data with Art19s audience intelligence for precise targeting across premium podcast inventory, currently available to self-service, agencies, and direct advertisers in the US.

Read more: https://advertising.amazon.com/en-us/resources/whats-new/podcast-audience-network-integration-with-amazon-dsp/?ref_=a20m_us_wn_gw

Amazon DSP introduces brand suitability controls via Content Exclusion Categories

Podean : Jan 13, 2026 7:45:07 AM

Advertisers can now manage brand safety across Twitch and third-party web and mobile inventory with a one-time setup, using on/off content category...

Advertising Updates
Read More

Walmart brings advertising into its AI shopping assistant

Podean : Jan 13, 2026 7:41:38 AM

Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.

Advertising Updates
Read More

Samsung Ads integrates with Amazon Publisher Cloud

Podean : Jan 13, 2026 7:49:42 AM

Samsung Ads announced an integration with Amazon Publisher Cloud, enabling advertisers to activate campaigns using Samsung Smart TV data alongside...

Advertising Updates
Read More