Amazon DSP integrates Podcast Audience Network for unified campaign management

Podean : Jan 13, 2026 7:42:57 AM

Advertising Updates

Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The integration combines Amazons first-party data with Art19s audience intelligence for precise targeting across premium podcast inventory, currently available to self-service, agencies, and direct advertisers in the US.

Read more: https://advertising.amazon.com/en-us/resources/whats-new/podcast-audience-network-integration-with-amazon-dsp/?ref_=a20m_us_wn_gw

Walmart brings advertising into its AI shopping assistant

Podean : Jan 13, 2026 7:41:38 AM

Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.

Advertising Updates
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PODEAN EXCLUSIVE

PODEAN EXCLUSIVE

Podean : Jan 13, 2026 7:25:16 AM

Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...

Advertising Updates
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Amazon requires prepaid return labels for all items starting February 8

Podean : Jan 13, 2026 6:37:54 AM

All US sellers must use Amazon Prepaid Return Labels for customer returns regardless of item value starting February 8, 2026, eliminating the...

Retail Updates
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