Walmart brings advertising into its AI shopping assistant

Podean : Jan 13, 2026 7:41:38 AM

Advertising Updates

Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.

Read more: https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/

Amazon deepens its advertising capabilities with Nielsen audience segments

Podean : Jan 13, 2026 7:51:03 AM

Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com,...

Advertising Updates
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Amazon Ads updates attribution model with shopping-signal enhancement

Podean : Jan 13, 2026 7:43:53 AM

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

Advertising Updates
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Samsung Ads integrates with Amazon Publisher Cloud

Podean : Jan 13, 2026 7:49:42 AM

Samsung Ads announced an integration with Amazon Publisher Cloud, enabling advertisers to activate campaigns using Samsung Smart TV data alongside...

Advertising Updates
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