Walmart brings advertising into its AI shopping assistant

Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.

Read more: https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/

PODEAN EXCLUSIVE

PODEAN EXCLUSIVE

Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...

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Amazon introduces Service Hub

Sellers can now easily find, compare, and connect with VAT and EPR compliance providers across European marketplaces, with transparent pricing,...

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Walmart allows item retirement during account suspension

Seller Center admins can now retire items from Walmart.com even when their account is suspended. Items can only be retired if theyre not already in...

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