Amazon Ads updates attribution model with shopping-signal enhancement

Podean : Jan 13, 2026 7:43:53 AM

Advertising Updates

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases, sales, and ROAS. Advertisers will still be able to access metrics that include all ad views within a 14-day window as all views metrics through Unified Reporting interfaces and APIs, with changes affecting Sponsored Brands, Sponsored Display vCPM campaigns, and Amazon DSP campaigns serving ads in the Store.

Read more on this update: https://advertising.amazon.com/en-us/resources/whats-new/view-attribution-updates-for-amazon-store-ads/?ref_=a20m_us_wn_gw

Walmart brings advertising into its AI shopping assistant

Podean : Jan 13, 2026 7:41:38 AM

Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.

Advertising Updates
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PODEAN EXCLUSIVE

PODEAN EXCLUSIVE

Podean : Jan 13, 2026 7:25:16 AM

Amazon Campaign Manager gets a major upgrade — Amazon has rolled out a new Campaign Manager view that allows advertisers to pull performance reports...

Advertising Updates
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Amazon DSP integrates Podcast Audience Network for unified campaign management

Podean : Jan 13, 2026 7:42:57 AM

Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The...

Advertising Updates
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