Amazon Brand Store quality rating now uses sales metrics

Podean : Jan 13, 2026 7:46:10 AM

Advertising Updates

Amazon Ads has updated the Brand Store quality experience so ratings (High, Medium, Low) are based on sales attributed to a storefront rather than visitor dwell time, adding peer sales benchmarking and sales-impact optimization insights.

Read more: https://advertising.amazon.com/en-us/resources/whats-new/brand-store-quality-rating-now-reflect-sales-performance/?ref_=a20m_us_wn_gw

Amazon Ads updates attribution model with shopping-signal enhancement

Podean : Jan 13, 2026 7:43:53 AM

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

Advertising Updates
Read More

Amazon encourages brand owners to use A+ Shoppable Collections

Podean : Jan 13, 2026 9:34:12 AM

This feature lets registered brands create interactive carousels in the “From the brand” section of product pages to showcase best sellers, highly...

Content Updates
Read More

Amazon DSP introduces brand suitability controls via Content Exclusion Categories

Podean : Jan 13, 2026 7:45:07 AM

Advertisers can now manage brand safety across Twitch and third-party web and mobile inventory with a one-time setup, using on/off content category...

Advertising Updates
Read More