Amazon Brand Store quality rating now uses sales metrics

Podean : Jan 13, 2026 7:46:10 AM

Advertising Updates

Amazon Ads has updated the Brand Store quality experience so ratings (High, Medium, Low) are based on sales attributed to a storefront rather than visitor dwell time, adding peer sales benchmarking and sales-impact optimization insights.

Read more: https://advertising.amazon.com/en-us/resources/whats-new/brand-store-quality-rating-now-reflect-sales-performance/?ref_=a20m_us_wn_gw

Amazon Ads updates attribution model with shopping-signal enhancement

Podean : Jan 13, 2026 7:43:53 AM

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

Advertising Updates
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Amazon DSP introduces brand suitability controls via Content Exclusion Categories

Podean : Jan 13, 2026 7:45:07 AM

Advertisers can now manage brand safety across Twitch and third-party web and mobile inventory with a one-time setup, using on/off content category...

Advertising Updates
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Walmart brings advertising into its AI shopping assistant

Podean : Jan 13, 2026 7:41:38 AM

Sponsored prompts now appear in Sparky, as Walmart expands gen-AI tools to help advertisers optimize campaigns, recommendations, and creative.

Advertising Updates
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